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America’s Kids Get More ‘Privacy’ for Christmas     8 Jan, 2013

Article By: William I. Rothbard

Children found something in their stockings this Christmas they probably hadn’t asked for and...More>>

‘Gift With Purchase’ Offers Are No Child’s Play     8 Jan, 2013

Article By: Marc Roth

One of the most common and effective incentives used by DR marketers is a gift with purchase. While...More>>

Return One, Keep One for Free     8 Jan, 2013

Article By: Randal M. Shaheen, Amy Ralph Mudge, Jeffrey D. Knowles

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...More>>

FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz     4 Dec, 2012

Article By: William I. Rothbard

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no...More>>

SENSA Settles Another False Advertising Lawsuit     4 Dec, 2012

Article By: Linda A. Goldstein

Intelligent Beauty Inc., makers of the SENSA “sprinkle diet” have agreed to a settlement with...More>>

NuWave Over-Cooks IP Lawsuit vs. Super Wave     4 Dec, 2012

Article By: Gregory J. Sater

A recent United States District Court decision in a lawsuit brought by Hearthware against E. Mishan...More>>

Is Facebook Unfairly Marketing Minors?     4 Dec, 2012

Article By: Arthur Yoon, Jeffrey Richter

Advertisers who promote goods and services that appeal to children need to be aware that, although...More>>

Marketers Must Be Careful When Using Pre-Recorded Messages     6 Nov, 2012

Article By: Marc Roth

In the event of a delayed or back-shipped order, communicating with your customers in a timely and...More>>

Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets     6 Nov, 2012

Article By: Gary D. Hailey, Jeffrey D. Knowles

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...More>>

Don’t Underestimate Your Own Personal Responsibility Under the Lanham Act     6 Nov, 2012

Article By: John Waller, Jeffrey Richter

Although most people believe that they can avoid personal liability for acts of their corporation...More>>