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Return One, Keep One for Free     8 Jan, 2013

Article By: Randal M. Shaheen, Amy Ralph Mudge, Jeffrey D. Knowles

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...More>>

FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz     4 Dec, 2012

Article By: William I. Rothbard

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no...More>>

SENSA Settles Another False Advertising Lawsuit     4 Dec, 2012

Article By: Linda A. Goldstein

Intelligent Beauty Inc., makers of the SENSA “sprinkle diet” have agreed to a settlement with...More>>

NuWave Over-Cooks IP Lawsuit vs. Super Wave     4 Dec, 2012

Article By: Gregory J. Sater

A recent United States District Court decision in a lawsuit brought by Hearthware against E. Mishan...More>>

Is Facebook Unfairly Marketing Minors?     4 Dec, 2012

Article By: Arthur Yoon, Jeffrey Richter

Advertisers who promote goods and services that appeal to children need to be aware that, although...More>>

Marketers Must Be Careful When Using Pre-Recorded Messages     6 Nov, 2012

Article By: Marc Roth

In the event of a delayed or back-shipped order, communicating with your customers in a timely and...More>>

Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets     6 Nov, 2012

Article By: Gary D. Hailey, Jeffrey D. Knowles

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...More>>

Don’t Underestimate Your Own Personal Responsibility Under the Lanham Act     6 Nov, 2012

Article By: John Waller, Jeffrey Richter

Although most people believe that they can avoid personal liability for acts of their corporation...More>>

Senator ‘Data Pass’ Now Sets Sights on Data Brokers     6 Nov, 2012

Article By: William I. Rothbard

When the Federal Trade Commission (FTC) speaks, Sen. Jay Rockefeller (D-WV), chairman of the U.S....More>>

No Consent Decree Is Too Old to be Enforced     11 Oct, 2012

Article By: Gregory J. Sater

The Federal Trade Commission (FTC) recently announced a $3.7 million settlement with a diet plan...More>>