| FTC Brings First Mobile Apps Case
8 Sep, 2011
Article By: Linda A. Goldstein The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....More>> |
| 'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges
8 Sep, 2011
Article By: Mikhia E. Hawkins, Jeffrey D. Knowles A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is...More>> |
| Safe Harbors Under the Children's Online Privacy Protection Rule
8 Sep, 2011
Article By: Cathy Polisoto, Jeffrey Richter Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...More>> |
| FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril
8 Sep, 2011
Article By: William I. Rothbard As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>> |
| FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer
8 Sep, 2011
Article By: Gregory J. Sater A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade...More>> |
| To Tweet or Not to Tweet? That Is the Question
2 Aug, 2011
Article By: Linda A. Goldstein Direct response marketers know the power of celebrity endorsements. A popular and talented...More>> |
| Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies
1 Aug, 2011
Article By: Elissa Brockbank Reese, Roger A. Colaizzi, Jeffrey D. Knowles The war against counterfeiting is a global one, and nothing makes the point more clearly than the...More>> |
| FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters
1 Aug, 2011
Article By: Jeffrey Richter, Arthur Yoon What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...More>> |
| FTC Now Demands 'Unconditional Surrender' in Settlements
1 Aug, 2011
Article By: William I. Rothbard The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have...More>> |
| Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity
1 Aug, 2011
Article By: Gregory J. Sater Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...More>> |
