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Google’s ‘Free Trial’ Advertisement Not a Binding Offer     4 Jun, 2013

Article By: Arthur Yoon, Jeffrey Richter

When can an advertisement be considered a binding offer? The U.S. District Court of Northern...More>>

Negative Option Marketers Must Comply With Applicable State Laws     7 May, 2013

Article By: Marc Roth

Most marketers that sell products or services that either automatically renew or are delivered on a...More>>

FTC Seeks to Cramp ‘Mobile Cramming’     7 May, 2013

Article By: William I. Rothbard

It seems that every time the Federal Trade Commission (FTC) announces new guidelines or brings a...More>>

FTC IDs Deceptive Advertising/Marketing Practices as Key Enforcement Target     7 May, 2013

Article By: John Waller, Jeffrey Richter

In summarizing the achievements of the Federal Trade Commission (FTC) during the past year, Edith...More>>

Product Demonstrations Deliver Reward … and Risk     7 May, 2013

Article By: Randall K. Miller, Jeffrey D. Knowles

Every marketer knows that nothing drives sales like showing the product in action. Product...More>>

‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising     16 Apr, 2013

Article By: William I. Rothbard

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what...More>>

Social Network Path Penalized $800K by FTC for Consumer Privacy Violations     16 Apr, 2013

Article By: Arthur Yoon, Jeffrey Richter

Path is the operator of a social networking service similar to Facebook that allows users through a...More>>

Anything You Can Clean, I Can Clean Better     16 Apr, 2013

Article By: Gregory J. Sater

Rug Doctor Inc. and Bissell Homecare Inc. went head to head recently in a pair of dueling false...More>>

Nutrisystem Defeats Class Certification     16 Apr, 2013

Article By: Linda A. Goldstein

The direct response marketing industry has long been a huge target of consumer class action...More>>

Retailers Must Beware Non-Specific Claims on Displays     12 Mar, 2013

Article By: John Waller, Jeffrey Richter

Although Best Buy may only have been attempting to inform its customers that the battery life of a...More>>