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‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising     16 Apr, 2013

Article By: William I. Rothbard

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what...More>>

Social Network Path Penalized $800K by FTC for Consumer Privacy Violations     16 Apr, 2013

Article By: Arthur Yoon, Jeffrey Richter

Path is the operator of a social networking service similar to Facebook that allows users through a...More>>

Anything You Can Clean, I Can Clean Better     16 Apr, 2013

Article By: Gregory J. Sater

Rug Doctor Inc. and Bissell Homecare Inc. went head to head recently in a pair of dueling false...More>>

Nutrisystem Defeats Class Certification     16 Apr, 2013

Article By: Linda A. Goldstein

The direct response marketing industry has long been a huge target of consumer class action...More>>

Retailers Must Beware Non-Specific Claims on Displays     12 Mar, 2013

Article By: John Waller, Jeffrey Richter

Although Best Buy may only have been attempting to inform its customers that the battery life of a...More>>

Why So Negative on Negative Option?     12 Mar, 2013

Article By: Jeffrey D. Knowles, Gary D. Hailey

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...More>>

FTC Cracks Down on Free Gift Card Offers     12 Mar, 2013

Article By: Linda A. Goldstein

Direct response marketers have increasingly embraced the offering of “free” gift cards from...More>>

POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’     12 Mar, 2013

Article By: William I. Rothbard

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM...More>>

FTC, POM Wonderful Battle Continues     5 Feb, 2013

Article By: Gregory J. Sater

The Federal Trade Commission (FTC) has issued a final opinion and order affirming in large part the...More>>

What Advertisers Need to Know About App Privacy     5 Feb, 2013

Article By: Arthur Yoon, Jeffrey Richter

As consumers load up their smartphones and tablets with mobile applications (apps) that permit them...More>>