Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  

DRMA Voice
The Resurgence of the ‘White Coat Rule’     10 Sep, 2013

Article By: Linda A. Goldstein

The use of doctors and other health professionals to endorse dietary supplements is a staple in the...More>>

FTC Flunks First Court Test of ‘Biz-Op’ Rule     10 Sep, 2013

Article By: William I. Rothbard

The Federal Trade Commission (FTC) loves to trumpet its new enforcement actions, new rules and big...More>>

Who’s ‘The Best’? The Legal Parameters of Puffery     10 Sep, 2013

Article By: Gregory J. Sater

People often say something is “just puffery” without really knowing the legal parameters of...More>>

FTC: Consumer Cop on the Global Beat     6 Aug, 2013

Article By: William I. Rothbard

Chances are you have never heard of the “Undertaking Spam, Spyware, And Fraud Enforcement With...More>>

Is Your ‘Natural’ Granola Bar Really Natural?     6 Aug, 2013

Article By: Arthur Yoon, Jeffrey Richter

In a class action lawsuit (Judith Janney v. General Mills) filed by purchasers of General Mills’...More>>

What’s the 411 on Calling Cell Phones?     6 Aug, 2013

Article By: Jeffrey D. Knowles, Annie H. Lee, Ellen T. Berge

New federal rules will soon make it more difficult for marketers to call and text cell phones, and...More>>

Falsely Advertising That a Product Is ‘On Sale’ Is Actionable Under California Law     9 Jul, 2013

Article By: John Waller, Jeffrey Richter

How many times have you gone into a store and seen a product advertised as “on sale” and later...More>>

Pair of June Announcements Sets Stage at FTC     9 Jul, 2013

Article By: Randal M. Shaheen, Amy Ralph Mudge, Jeffrey D. Knowles

Since the departure of Federal Trade Commission (FTC) Chairman Jon Leibowitz and FTC Bureau of...More>>

CFPB Brings First Enforcement Action for ‘Abusive’ Acts or Practices     9 Jul, 2013

Article By: Linda A. Goldstein

Though the Federal Trade Commission (FTC) has historically been the primary agency targeting...More>>

FTC’s ‘Duty of Inquiry’ for Non-Marketers Gets a Judicial Boost     9 Jul, 2013

Article By: William I. Rothbard

June was a banner month for the Federal Trade Commission’s (FTC) aggressive campaign to hold...More>>