Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board
   Log in
  

DRMA Voice
Fake Online Reviews Draw Fines in New York     8 Oct, 2013

Article By: Stacey M. Meyer, Linda A. Goldstein

The Attorney General of New York is the latest regulator to weigh in on fake online reviews....More>>

Unsolicited Fax Case May Have Skirted TCPA Rules     10 Sep, 2013

Article By: John Waller, Jeffrey Richter

In October 2009, The RTC Group sent an unsolicited facsimile (fax) to Addison Automatics inviting...More>>

The Resurgence of the ‘White Coat Rule’     10 Sep, 2013

Article By: Linda A. Goldstein

The use of doctors and other health professionals to endorse dietary supplements is a staple in the...More>>

FTC Flunks First Court Test of ‘Biz-Op’ Rule     10 Sep, 2013

Article By: William I. Rothbard

The Federal Trade Commission (FTC) loves to trumpet its new enforcement actions, new rules and big...More>>

Who’s ‘The Best’? The Legal Parameters of Puffery     10 Sep, 2013

Article By: Gregory J. Sater

People often say something is “just puffery” without really knowing the legal parameters of...More>>

FTC: Consumer Cop on the Global Beat     6 Aug, 2013

Article By: William I. Rothbard

Chances are you have never heard of the “Undertaking Spam, Spyware, And Fraud Enforcement With...More>>

Is Your ‘Natural’ Granola Bar Really Natural?     6 Aug, 2013

Article By: Arthur Yoon, Jeffrey Richter

In a class action lawsuit (Judith Janney v. General Mills) filed by purchasers of General Mills’...More>>

What’s the 411 on Calling Cell Phones?     6 Aug, 2013

Article By: Jeffrey D. Knowles, Annie H. Lee, Ellen T. Berge

New federal rules will soon make it more difficult for marketers to call and text cell phones, and...More>>

Falsely Advertising That a Product Is ‘On Sale’ Is Actionable Under California Law     9 Jul, 2013

Article By: John Waller, Jeffrey Richter

How many times have you gone into a store and seen a product advertised as “on sale” and later...More>>

Pair of June Announcements Sets Stage at FTC     9 Jul, 2013

Article By: Randal M. Shaheen, Amy Ralph Mudge, Jeffrey D. Knowles

Since the departure of Federal Trade Commission (FTC) Chairman Jon Leibowitz and FTC Bureau of...More>>