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Lawsuits and Fines Plague Amazon to Kick off 2017     17 Jan, 2017

Article By: Jessica M. Pfau

Despite its recent announcement of plans to create 100,000 jobs during the next 18 months, 2017 is...More>>

What It Meant to Be Voted DRMA Member of the Year     13 Dec, 2016

Article By: Kristy Pinand

Complete shock is still the feeling I vividly remember the night I was presented with the 2013 DRMA...More>>

The Emergence of e-Tail Retail: What’s Behind the Trend?     13 Dec, 2016

Article By: Peter Koeppel

E-commerce retailing emerged as a cheaper and more efficient way to get goods into the hands of...More>>

Integrating OOH Performance in Total Audience Measurement     13 Dec, 2016

Article By: Sylvester Phifer

The state of the television media landscape is changing at breakneck speed. Audiences are consuming...More>>

Will Trump’s FTC Enforce the Commission’s Latest Enforcement Policy Statement?     13 Dec, 2016

Article By: William I. Rothbard

One of the tools the Federal Trade Commission (FTC) uses to provide guidance to business is the...More>>

My Pillow: More Than $1 Million Reasons to Think About Your Claims     13 Dec, 2016

Article By: Gary D. Hailey, Jeffrey D. Knowles

On Oct. 31, a group of district attorneys from 10 California counties served up a settlement with...More>>

Native Video Ads: The New ‘Digimercials’     8 Nov, 2016

Article By: Ava Seavey

“I am an ROI marketer selling products and services on TV and on the internet, so why should I...More>>

How Addressable Advertising Brings Data and ROI to DRTV     8 Nov, 2016

Article By: Scott Berger

At the foundation of a DRTV buy is the need to drive measureable action from consumers who have...More>>

What to Do When Your Processor Won’t Pay You? It Depends …     8 Nov, 2016

Article By: Theodore F. Monroe, Bradley O. Cebeci

Every week, I get a call from an agent or independent sales organization (ISO) – whom we will...More>>

Marketers of Health Supplement Settle FTC Deceptive Ad Charges     8 Nov, 2016

Article By: Peter L. Steinman

The Federal Trade Commission (FTC) recently announced a settlement with Supple LLC over charges...More>>