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Living Vicariously — and Dangerously — Under the TCPA     4 Mar, 2014

Article By: William I. Rothbard

The legal landscape of the Telephone Consumer Protection Act (TCPA), both before and after the...More>>

Tax Plans’ New Math Is Bad News for Marketers     4 Mar, 2014

Article By: Ian D. Volner, Jeffrey D. Knowles

On February 26, the Chairman of the House Ways and Means Committee announced the release of a Tax...More>>

Vicks’ Vitamin C Products Avert False Advertising Claims Judgment     4 Feb, 2014

Article By: Arthur Yoon, Jeffrey Richter

An advertiser that advertises consumer products on its website must be truthful and have evidence...More>>

Xbox and Machinima: Another Reminder to Disclose All Material Connections     4 Feb, 2014

Article By: Gregory J. Sater

The blogosphere was abuzz last week, chattering about a “native advertising blunder” allegedly...More>>

FTC Gives Itself High Marks for 2013; Begins 2014 With a Bang     14 Jan, 2014

Article By: William I. Rothbard

The Federal Trade Commission (FTC) has looked back on its accomplishments in 2013 and pronounced...More>>

Chipotle Case Gives Hope Against Class Actions     14 Jan, 2014

Article By: Gregory J. Sater

As faithful readers of this column know, the scourge of marketers these days is the...More>>

Cy Pres Component of Proposed Class Settlement Derails Approval     14 Jan, 2014

Article By: John Waller, Jeffrey Richter

Your company gets sued for unfair competition, violations of consumer protection statutes, breach...More>>

FTC Cracks Down on Weight-Loss Provisions, Again     14 Jan, 2014

Article By: Linda A. Goldstein

January is traditionally a big month for weight-loss advertising as consumers set out to make good...More>>

The Perils of Undisclosed Call Recording in California     3 Dec, 2013

Article By: William I. Rothbard

In line with the law in most states and best practice in the industry, most direct response...More>>

Trader Joe’s vs. Pirate Joe’s: Canadian Grocer Slips From Trademark Act     3 Dec, 2013

Article By: Arthur Yoon, Jeffrey Richter

Trademark infringement and false advertising claims under the Lanham Act, also commonly referred to...More>>