Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  
DRMA Voice
The Risks and Rules of Auto-Renewal     13 Oct, 2015

Article By: Jeffrey Richter

Many direct marketers adopt automatic renewal policies in connection with sales or lease programs...More>>

Foot Locker E-Mail Anti-SPAM Case Dismissed     8 Sep, 2015

Article By: Arthur Yoon, Jeffrey Richter

California may have the nation’s most aggressive anti-SPAM law. California Business & Professions...More>>

‘Mole Detective’ Exposes Continuing FTC Rift Over Ad Regulation     8 Sep, 2015

Article By: William I. Rothbard

Once again, Republican Federal Trade Commissioner Maureen Ohlhausen has taken her colleagues in the...More>>

Keep It Clean: Ashley Madison’s Lessons for Marketers     8 Sep, 2015

Article By: Justin E. Pierce, Jeffrey D. Knowles

The seemingly irreparable reputational damage and ruinously expensive litigation that follow data...More>>

FCC’s Declatory Ruling Addresses 21 TCPA Clarification Requests     11 Aug, 2015

Article By: Harrison Brown, Jeff Rosenthal, Joshua Briones, Ana Tagvoryan

The Telephone Consumer Protection Act (TCPA) generally prohibits placing calls or sending text...More>>

Don’t Price Yourself Out of Business     11 Aug, 2015

Article By: Amy Ralph Mudge, Jeffrey D. Knowles

Everyone loves a bargain. Consumers love saving money, and marketers love how discounts drive...More>>

FCC Says On-Demand Text Messages Do Not Violate the TCPA     11 Aug, 2015

Article By: Linda A. Goldstein, Christine Reilly

A big win for retailers and others, the Federal Communications Commission (FCC) issued a...More>>

‘The Doom That Came to Atlantic City’     7 Jul, 2015

Article By: Jeffrey Richter

Due to many abuses in the raising of capital for seemingly attractive – but less than honorable...More>>

FTC Not Happy With ‘Risk-Free Trial’ Disclosures     7 Jul, 2015

Article By: Gregory J. Sater

On June 16, the Federal Trade Commission (FTC) filed a case in Los Angeles against online marketers...More>>

Statements at Industry Conferences Could Be Actionable     2 Jun, 2015

Article By: Arthur Yoon, Jeffrey Richter

In Underground Solutions Inc. (USI) v. Eugene Palermo, a federal district court considered whether...More>>