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Will Trump’s FTC Enforce the Commission’s Latest Enforcement Policy Statement?     13 Dec, 2016

Article By: William I. Rothbard

One of the tools the Federal Trade Commission (FTC) uses to provide guidance to business is the...More>>

My Pillow: More Than $1 Million Reasons to Think About Your Claims     13 Dec, 2016

Article By: Gary D. Hailey, Jeffrey D. Knowles

On Oct. 31, a group of district attorneys from 10 California counties served up a settlement with...More>>

Native Video Ads: The New ‘Digimercials’     8 Nov, 2016

Article By: Ava Seavey

“I am an ROI marketer selling products and services on TV and on the internet, so why should I...More>>

How Addressable Advertising Brings Data and ROI to DRTV     8 Nov, 2016

Article By: Scott Berger

At the foundation of a DRTV buy is the need to drive measureable action from consumers who have...More>>

What to Do When Your Processor Won’t Pay You? It Depends …     8 Nov, 2016

Article By: Theodore F. Monroe, Bradley O. Cebeci

Every week, I get a call from an agent or independent sales organization (ISO) – whom we will...More>>

Marketers of Health Supplement Settle FTC Deceptive Ad Charges     8 Nov, 2016

Article By: Peter L. Steinman

The Federal Trade Commission (FTC) recently announced a settlement with Supple LLC over charges...More>>

Appeals Court Upholds First FTC Judgment Against an Affiliate Network     8 Nov, 2016

Article By: William I. Rothbard

In a big victory for the FTC, the trial court granted summary judgment against LeadClick on a...More>>

A Tale of Two Statutes: ROSCA as Written, and ROSCA as Enforced     8 Nov, 2016

Article By: Richard P. Lawson, Marc Roth

Enacted in 2010, the Restore Online Shoppers’ Confidence Act (ROSCA) requires online retailers to...More>>

The Subscription Economy: New Name, Recurring Issues     11 Oct, 2016

Article By: Randal M. Shaheen, Shahin O. Rothermel

The “subscription economy” receives a lot of buzz these days, but the truth is that the...More>>

Food Package Labeling Lawsuits on the Rise     11 Oct, 2016

Article By: Jeffrey Richter, Arthur Yoon

General Mills is among several food companies to face an increasing number of consumer lawsuits...More>>