Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in
DRMA Voice
Going Green? Make Sure You Know the Rules     13 May, 2014

Article By: Marc Roth

According to Environmental Leader, a leading daily trade publication that reports on energy,...More>>

Toyota Not Liable for Prius Fuel Estimates     8 Apr, 2014

Article By: Jeffrey Richter, Arthur Yoon

If you have seen advertisements for hybrid vehicles, chances are that you have marveled at the...More>>

Major Class Action Victory for POM Decertifies Previous Class     8 Apr, 2014

Article By: Gregory J. Sater, Daniel S. Silverman, Bety Javidzad

In an important ruling on March 25 that could have wide-ranging (and thankfully positive)...More>>

FTC Takes a New S‘Pin’ on Its Testimonial and Endorsement Guides     8 Apr, 2014

Article By: Linda A. Goldstein

Since the Federal Trade Commission (FTC) issued its latest Endorsement and Testimonial Guides in...More>>

FTC Settlements: ‘Ability to Pay,’ as Amended (or Repealed?)     8 Apr, 2014

Article By: William I. Rothbard

For anyone who reads this column or otherwise has followed the Federal Trade Commission (FTC) under...More>>

Trader Joe’s Settles ‘All Natural’ Class Action Challenge     4 Mar, 2014

Article By: John Waller, Jeffrey Richter

In another sign that private plaintiffs continue to pursue consumer-oriented claims that regulatory...More>>

Apple Settles With FTC for $32.5 Million     4 Mar, 2014

Article By: Linda A. Goldstein

Last month, the Federal Trade Commission (FTC) announced a major settlement with Apple stemming...More>>

Living Vicariously — and Dangerously — Under the TCPA     4 Mar, 2014

Article By: William I. Rothbard

The legal landscape of the Telephone Consumer Protection Act (TCPA), both before and after the...More>>

Tax Plans’ New Math Is Bad News for Marketers     4 Mar, 2014

Article By: Ian D. Volner, Jeffrey D. Knowles

On February 26, the Chairman of the House Ways and Means Committee announced the release of a Tax...More>>

Vicks’ Vitamin C Products Avert False Advertising Claims Judgment     4 Feb, 2014

Article By: Arthur Yoon, Jeffrey Richter

An advertiser that advertises consumer products on its website must be truthful and have evidence...More>>