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To Tweet or Not to Tweet? That Is the Question     2 Aug, 2011

Article By: Linda A. Goldstein

Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>

Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies     1 Aug, 2011

Article By: Elissa Brockbank Reese, Roger A. Colaizzi, Jeffrey D. Knowles

The war against counterfeiting is a global one, and nothing makes the point more clearly than the...More>>

FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters     1 Aug, 2011

Article By: Jeffrey Richter, Arthur Yoon

What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...More>>

FTC Now Demands 'Unconditional Surrender' in Settlements     1 Aug, 2011

Article By: William I. Rothbard

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have...More>>

Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity     1 Aug, 2011

Article By: Gregory J. Sater

Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...More>>

The Key Elements of an Endorsement Agreement     11 Jul, 2011

Article By: Cathy Polisoto, Jeffrey Richter

The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in...More>>

Say Hello to America's New Consumer Financial Cop     11 Jul, 2011

Article By: William I. Rothbard

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day,...More>>

Finally, Some Good News on the Class Action Front     11 Jul, 2011

Article By: Gregory J. Sater

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...More>>

FTC Takes Aim at Consumer Testimonialists     11 Jul, 2011

Article By: Linda A. Goldstein

On May 13, the Federal Trade Commission (FTC) and the Colorado Attorney General filed a joint...More>>

Historic Change to Domain Name System has Broad Implications for Brands     11 Jul, 2011

Article By: Janet F. Satterthwaite, Jeffrey Knowles

The organization that governs the Web's Domain Name System, ICANN, voted recently to launch the...More>>