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Telemarketers Beware: The EBR Exemption Is Narrower Than You Think     9 May, 2011

Article By: Linda A. Goldstein

Direct response marketers are continually looking for ways to take advantage of the Existing...More>>

FTC Picks Low-Hanging Fruit, Smacks Down Acai Affiliate Marketers     9 May, 2011

Article By: Jonathan L. Pompan, Jeffrey D. Knowles

On April 19, the Federal Trade Commission (FTC) moved to stop operators of websites from making...More>>

Is Groupon an Option?     9 May, 2011

Article By: Jeffrey Richter, Arthur Yoon

In this age of social media, advertisers may be considering whether "daily deal coupon" websites,...More>>

The BBB and NARC – Advertising Watchdogs: Bark or Bite?     5 Apr, 2011

Article By: Cathy Polisoto, Jeffrey Richter

The Better Business Bureau (BBB) is more ubiquitous and powerful than people realize: there are122...More>>

California: The False Advertising Class Action State     5 Apr, 2011

Article By: Gregory J. Sater

Despite the fact that California's false advertising statute requires a consumer plaintiff to prove...More>>

FTC Action Highlights Importance of Mobile Marketing Compliance     5 Apr, 2011

Article By: Mikhia E. Hawkins, Jeffrey D. Knowles

The Federal Trade Commission's (FTC) move last month to freeze the assets of a marketer alleged to...More>>

California 'Opts in' on Negative Option     5 Apr, 2011

Article By: William I. Rothbard

Not to be outdone by federal policymakers on the "hot button" regulatory issues of the day,...More>>

Behavioral Advertising Faces New Challenges     5 Apr, 2011

Article By: Linda A. Goldstein

As direct response marketers migrate increasingly to the Internet, it is important to be aware of...More>>

SaferProducts.Gov Raises Regulatory and Product Liability Exposure for Marketers and Manufactures     27 Feb, 2011

Article By: Jeffrey D. Knowles, Jill B. Deal

Almost all marketers struggle with the implications of online rating websites, such as Yelp.com....More>>

Commonly Encountered Issues in Direct Response Industry Contracts     27 Feb, 2011

Article By: Gregory J. Sater

The five most important contract-drafting issues that come up regularly during the course of...More>>