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Dot Com Disclosures Redux     6 Jun, 2011

Article By: Cathy Polisoto, Jeffrey Richter

These days, everyone sells products from their websites, but how many websites would pass muster...More>>

California High Court to Retailers: 'No Trespassing' in 90210     10 May, 2011

Article By: William I. Rothbard

Other than perhaps the last time you watched "90210" (if ever), when did you last think your ZIP...More>>

What's in a Name? How to Pick a Good Product Name     9 May, 2011

Article By: Gregory J. Sater

Picking a good name is extremely important. If you pick one the public doesn't like, your product...More>>

Telemarketers Beware: The EBR Exemption Is Narrower Than You Think     9 May, 2011

Article By: Linda A. Goldstein

Direct response marketers are continually looking for ways to take advantage of the Existing...More>>

FTC Picks Low-Hanging Fruit, Smacks Down Acai Affiliate Marketers     9 May, 2011

Article By: Jonathan L. Pompan, Jeffrey D. Knowles

On April 19, the Federal Trade Commission (FTC) moved to stop operators of websites from making...More>>

Is Groupon an Option?     9 May, 2011

Article By: Jeffrey Richter, Arthur Yoon

In this age of social media, advertisers may be considering whether "daily deal coupon" websites,...More>>

The BBB and NARC – Advertising Watchdogs: Bark or Bite?     5 Apr, 2011

Article By: Cathy Polisoto, Jeffrey Richter

The Better Business Bureau (BBB) is more ubiquitous and powerful than people realize: there are122...More>>

California: The False Advertising Class Action State     5 Apr, 2011

Article By: Gregory J. Sater

Despite the fact that California's false advertising statute requires a consumer plaintiff to prove...More>>

FTC Action Highlights Importance of Mobile Marketing Compliance     5 Apr, 2011

Article By: Mikhia E. Hawkins, Jeffrey D. Knowles

The Federal Trade Commission's (FTC) move last month to freeze the assets of a marketer alleged to...More>>

California 'Opts in' on Negative Option     5 Apr, 2011

Article By: William I. Rothbard

Not to be outdone by federal policymakers on the "hot button" regulatory issues of the day,...More>>