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DRMA Voice
Keeping Track of 'Do Not Track'     6 Jun, 2011

Article By: Gregory J. Sater

It's easy to lose track of the "Do Not Track" debate, given the barrage of legislative activity on...More>>

FTC Brings First Action Against Text Message SPAM     6 Jun, 2011

Article By: Linda A. Goldstein

As direct response marketers begin to experiment with mobile marketing, they should be mindful of...More>>

New Dietary Ingredient Guidance Set to Transform the U.S. Supplement Industry     6 Jun, 2011

Article By: Claudia Lewis-Eng, Jeffrey Knowles

This summer, the Food and Drug Administration (FDA) is expected to issue its much-anticipated "new...More>>

Dot Com Disclosures Redux     6 Jun, 2011

Article By: Cathy Polisoto, Jeffrey Richter

These days, everyone sells products from their websites, but how many websites would pass muster...More>>

California High Court to Retailers: 'No Trespassing' in 90210     10 May, 2011

Article By: William I. Rothbard

Other than perhaps the last time you watched "90210" (if ever), when did you last think your ZIP...More>>

What's in a Name? How to Pick a Good Product Name     9 May, 2011

Article By: Gregory J. Sater

Picking a good name is extremely important. If you pick one the public doesn't like, your product...More>>

Telemarketers Beware: The EBR Exemption Is Narrower Than You Think     9 May, 2011

Article By: Linda A. Goldstein

Direct response marketers are continually looking for ways to take advantage of the Existing...More>>

FTC Picks Low-Hanging Fruit, Smacks Down Acai Affiliate Marketers     9 May, 2011

Article By: Jonathan L. Pompan, Jeffrey D. Knowles

On April 19, the Federal Trade Commission (FTC) moved to stop operators of websites from making...More>>

Is Groupon an Option?     9 May, 2011

Article By: Jeffrey Richter, Arthur Yoon

In this age of social media, advertisers may be considering whether "daily deal coupon" websites,...More>>

The BBB and NARC – Advertising Watchdogs: Bark or Bite?     5 Apr, 2011

Article By: Cathy Polisoto, Jeffrey Richter

The Better Business Bureau (BBB) is more ubiquitous and powerful than people realize: there are122...More>>