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DRMA Voice
Is Groupon an Option?     9 May, 2011

Article By: Jeffrey Richter, Arthur Yoon

In this age of social media, advertisers may be considering whether "daily deal coupon" websites,...More>>

The BBB and NARC – Advertising Watchdogs: Bark or Bite?     5 Apr, 2011

Article By: Cathy Polisoto, Jeffrey Richter

The Better Business Bureau (BBB) is more ubiquitous and powerful than people realize: there are122...More>>

California: The False Advertising Class Action State     5 Apr, 2011

Article By: Gregory J. Sater

Despite the fact that California's false advertising statute requires a consumer plaintiff to prove...More>>

FTC Action Highlights Importance of Mobile Marketing Compliance     5 Apr, 2011

Article By: Mikhia E. Hawkins, Jeffrey D. Knowles

The Federal Trade Commission's (FTC) move last month to freeze the assets of a marketer alleged to...More>>

California 'Opts in' on Negative Option     5 Apr, 2011

Article By: William I. Rothbard

Not to be outdone by federal policymakers on the "hot button" regulatory issues of the day,...More>>

Behavioral Advertising Faces New Challenges     5 Apr, 2011

Article By: Linda A. Goldstein

As direct response marketers migrate increasingly to the Internet, it is important to be aware of...More>>

SaferProducts.Gov Raises Regulatory and Product Liability Exposure for Marketers and Manufactures     27 Feb, 2011

Article By: Jeffrey D. Knowles, Jill B. Deal

Almost all marketers struggle with the implications of online rating websites, such as Yelp.com....More>>

Commonly Encountered Issues in Direct Response Industry Contracts     27 Feb, 2011

Article By: Gregory J. Sater

The five most important contract-drafting issues that come up regularly during the course of...More>>

Congress Intercepts 'Data Pass'     27 Feb, 2011

Article By: William I. Rothbard

If you've been passing your Internet customers' accounts to other online merchants, you've just...More>>

Social Media: A Haven for Orchestrated Testimonials and Endorsements or Genuine Opinion?     27 Feb, 2011

Article By: Jeffrey Richter, Arthur Yoon

From Facebook to Twitter to Yelp, social media has become an integral part of many people's daily...More>>