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FTC Brings First Health-Related Mobile Apps Cases     4 Oct, 2011

Article By: Linda A. Goldstein

The Federal Trade Commission (FTC) has expanded its look into the mobile application marketplace...More>>

Text Sweepstakes Settlement Illustrates Best Practices but Answers Few Questions     4 Oct, 2011

Article By: Melissa Steinman, Jeffrey D. Knowles

The recent settlement of three California consumer class actions sheds light on several issues that...More>>

Comparing FTC Treatment of Small Businesses vs. Large Corporations     4 Oct, 2011

Article By: Cathy Polisoto, Jeffrey Richter

Ever wonder whether the little guy fares better than a large, well-known corporation as a Federal...More>>

National Online Privacy Law a 'When,' Not an 'If'     4 Oct, 2011

Article By: William I. Rothbard

Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to...More>>

FTC Brings First Mobile Apps Case     8 Sep, 2011

Article By: Linda A. Goldstein

The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....More>>

'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges     8 Sep, 2011

Article By: Mikhia E. Hawkins, Jeffrey D. Knowles

A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is...More>>

Safe Harbors Under the Children's Online Privacy Protection Rule     8 Sep, 2011

Article By: Cathy Polisoto, Jeffrey Richter

Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...More>>

FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril     8 Sep, 2011

Article By: William I. Rothbard

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>>

FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer     8 Sep, 2011

Article By: Gregory J. Sater

A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade...More>>

To Tweet or Not to Tweet? That Is the Question     2 Aug, 2011

Article By: Linda A. Goldstein

Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>