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DRMA Voice
National Online Privacy Law a 'When,' Not an 'If'     4 Oct, 2011

Article By: William I. Rothbard

Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to...More>>

FTC Brings First Mobile Apps Case     8 Sep, 2011

Article By: Linda A. Goldstein

The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....More>>

'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges     8 Sep, 2011

Article By: Mikhia E. Hawkins, Jeffrey D. Knowles

A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is...More>>

Safe Harbors Under the Children's Online Privacy Protection Rule     8 Sep, 2011

Article By: Cathy Polisoto, Jeffrey Richter

Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...More>>

FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril     8 Sep, 2011

Article By: William I. Rothbard

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>>

FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer     8 Sep, 2011

Article By: Gregory J. Sater

A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade...More>>

To Tweet or Not to Tweet? That Is the Question     2 Aug, 2011

Article By: Linda A. Goldstein

Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>

Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies     1 Aug, 2011

Article By: Elissa Brockbank Reese, Roger A. Colaizzi, Jeffrey D. Knowles

The war against counterfeiting is a global one, and nothing makes the point more clearly than the...More>>

FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters     1 Aug, 2011

Article By: Jeffrey Richter, Arthur Yoon

What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...More>>

FTC Now Demands 'Unconditional Surrender' in Settlements     1 Aug, 2011

Article By: William I. Rothbard

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have...More>>