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FTC Now Demands 'Unconditional Surrender' in Settlements     1 Aug, 2011

Article By: William I. Rothbard

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have...More>>

Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity     1 Aug, 2011

Article By: Gregory J. Sater

Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...More>>

The Key Elements of an Endorsement Agreement     11 Jul, 2011

Article By: Cathy Polisoto, Jeffrey Richter

The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in...More>>

Say Hello to America's New Consumer Financial Cop     11 Jul, 2011

Article By: William I. Rothbard

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day,...More>>

Finally, Some Good News on the Class Action Front     11 Jul, 2011

Article By: Gregory J. Sater

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...More>>

FTC Takes Aim at Consumer Testimonialists     11 Jul, 2011

Article By: Linda A. Goldstein

On May 13, the Federal Trade Commission (FTC) and the Colorado Attorney General filed a joint...More>>

Historic Change to Domain Name System has Broad Implications for Brands     11 Jul, 2011

Article By: Janet F. Satterthwaite, Jeffrey Knowles

The organization that governs the Web's Domain Name System, ICANN, voted recently to launch the...More>>

Pay Phony Product Reviewers First, Then Pay FTC Later     6 Jun, 2011

Article By: William I. Rothbard

Advertisers now can know with confidence there is a costly toll to pay to the Federal Trade...More>>

Keeping Track of 'Do Not Track'     6 Jun, 2011

Article By: Gregory J. Sater

It's easy to lose track of the "Do Not Track" debate, given the barrage of legislative activity on...More>>

FTC Brings First Action Against Text Message SPAM     6 Jun, 2011

Article By: Linda A. Goldstein

As direct response marketers begin to experiment with mobile marketing, they should be mindful of...More>>