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DRMA Voice
The FTC Goes Mobile     11 Oct, 2012

Article By: William I. Rothbard

As the world goes mobile, so does the Federal Trade Commission (FTC).More>>

FTC Increases Scrutiny of Clinical Testing     11 Oct, 2012

Article By: Linda A. Goldstein

Among the most significant developments under the current Federal Trade Commission (FTC)...More>>

Lanham Act Battle Over Definition of ‘Sugar’ in Advertising Heats Up     6 Sep, 2012

Article By: John Waller, Jeffrey Richter

In connection with the ongoing battle for market share between growers of cane and beet sugar and...More>>

Court Orders DRTV Vets to Pay $480M, Bans Them for Life     6 Sep, 2012

Article By: William I. Rothbard

In May, I reported on the Federal Trade Commission (FTC) victory against DRTV veterans Gary Hewitt...More>>

Marketers of Ab Circle Pro Agree to Pay up to $25M in Redress     6 Sep, 2012

Article By: Linda A. Goldstein

The Federal Trade Commission’s (FTC) recently announced settlement against the marketers of the...More>>

‘Your Baby Can Read’ Case Is Instructive for Marketers     6 Sep, 2012

Article By: Leonard L. Gordon, Jeffrey Knowles

On August 28, the Federal Trade Commission (FTC) announced its complaint against Your Baby Can LLC...More>>

CFPB Orders Capital One to Refund $140M to ‘Upsell’ Purchasers     14 Aug, 2012

Article By: Linda A. Goldstein

The Consumer Financial Protection Bureau’s (CFPB) first public enforcement action against Capital...More>>

Nutrisystem’s Pinterest Testimonials Found to Violate FTC Guidelines     14 Aug, 2012

Article By: Gregory J. Sater

Social media presents amazing opportunities to marketers that want to attract new customers and/or...More>>

Internet Advertising Contracts: Beware of Deceptive Practices     14 Aug, 2012

Article By: Jeffrey Richter, Arthur Yoon

It is critical for an advertiser to carefully review the terms of an advertising contract with a...More>>

The ‘Likes’ and Dislikes of Facebook’s ‘Secret’ Advertising Weapon     14 Aug, 2012

Article By: William I. Rothbard

If you’re like 900 million other people, you’ve probably clicked “Like” on some product...More>>