Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board
   Log in
  

DRMA Voice
Comparing FTC Treatment of Small Businesses vs. Large Corporations     4 Oct, 2011

Article By: Cathy Polisoto, Jeffrey Richter

Ever wonder whether the little guy fares better than a large, well-known corporation as a Federal...More>>

National Online Privacy Law a 'When,' Not an 'If'     4 Oct, 2011

Article By: William I. Rothbard

Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to...More>>

FTC Brings First Mobile Apps Case     8 Sep, 2011

Article By: Linda A. Goldstein

The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....More>>

'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges     8 Sep, 2011

Article By: Mikhia E. Hawkins, Jeffrey D. Knowles

A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is...More>>

Safe Harbors Under the Children's Online Privacy Protection Rule     8 Sep, 2011

Article By: Cathy Polisoto, Jeffrey Richter

Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...More>>

FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril     8 Sep, 2011

Article By: William I. Rothbard

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>>

FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer     8 Sep, 2011

Article By: Gregory J. Sater

A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade...More>>

To Tweet or Not to Tweet? That Is the Question     2 Aug, 2011

Article By: Linda A. Goldstein

Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>

Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies     1 Aug, 2011

Article By: Elissa Brockbank Reese, Roger A. Colaizzi, Jeffrey D. Knowles

The war against counterfeiting is a global one, and nothing makes the point more clearly than the...More>>

FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters     1 Aug, 2011

Article By: Jeffrey Richter, Arthur Yoon

What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...More>>