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DRMA Voice
In Big Win for Business, Supreme Court Upholds Mandatory Arbitration     7 Feb, 2012

Article By: William I. Rothbard

Direct response marketers are under assault not only from the Federal Trade Commission (FTC) but...More>>

Know the Rules Before Working With Non-Profits     10 Jan, 2012

Article By: Jeffrey D. Knowles, Jonathan L. Pompan

For-profit marketers and charitable organizations increasingly work together, and these...More>>

Exposing Naked Juice     10 Jan, 2012

Article By: Jeffrey Richter, Cathy Polisoto

Is your product labeled or advertised as "All Natural" or some variation thereof? Determining...More>>

Will the New CFPB Even Crawl?     10 Jan, 2012

Article By: William I. Rothbard

Last July, the new Consumer Financial Protection Bureau (CFPB), conceived by Congress in the...More>>

FTC Wins Round 3 in Lane Labs Battle     10 Jan, 2012

Article By: Linda A. Goldstein

The Federal Trade Commission (FTC) has won a third and decisive round in its ongoing battle with...More>>

What the FTC's Facebook Privacy Settlement Means for Marketers     6 Dec, 2011

Article By: Linda A. Goldstein

The Federal Trade Commission (FTC) recently announced a major settlement with Facebook resolving...More>>

Nutella Case Another Example of California's Tough Class Action Laws     6 Dec, 2011

Article By: Gregory J. Sater

As discussed in previous DRMA Voice articles, California has become a battleground state for...More>>

FTC Stomps on Reebok: Beware of Overhyped Health-Related Advertising Claims     6 Dec, 2011

Article By: Arthur Yoon, Jeffrey Richter

The Federal Trade Commission (FTC) recently announced that athletic shoemaker Reebok International...More>>

While Congress Takes Time Out on Internet Privacy, FTC Tackles the 'Four Horsemen'     6 Dec, 2011

Article By: William I. Rothbard

While the 2012 election is likely to stall congressional momentum on online privacy legislation, it...More>>

Finally, FTC Takes a Stern 'Tone' With National Advertisers, Too     8 Nov, 2011

Article By: William I. Rothbard

Forever, it seems, the Federal Trade Commission (FTC) has been socking it to the direct response...More>>