Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in
DRMA Voice
Cutting Off the Counterfeiter’s Lifeline     5 May, 2015

Article By: Joshua J. Kaufman, Jeffrey D. Knowles

When it comes to fighting counterfeiters, cease-and-desist letters are fine, and Digital Millennium...More>>

‘Made in the USA’ Class Actions Create Controversy in California     5 May, 2015

Article By: Yosef Mahmood, Ana Tagvoryan, Joshua Briones

During the past year, an uptick in the number of class actions brought for alleged false claims of...More>>

FTC Claim Against Commerce Planet President ‘Discharged’ in Bankruptcy     5 May, 2015

Article By: William I. Rothbard

In “Settle or Fight the FTC: A ‘Hobbesian’ Choice” (July 2012), I wrote that the former...More>>

FTC Scores $12 Million TKO Against Affiliate Network     7 Apr, 2015

Article By: William I. Rothbard

In “Does The FTC Have Legal Authority Over Affiliate Networks?” (DRMA Voice, July 2014), I...More>>

Lurking in the Shadows – Dual Agency Enforcement of Affiliate Marketers     7 Apr, 2015

Article By: Rachel Hirsch

It is no secret that the Federal Trade Commission (FTC) enjoys flexing its enforcement muscle...More>>

Where You Put Your Checkbox – and How You Label It — Really Matters!     7 Apr, 2015

Article By: Gregory J. Sater

Last month, in a putative class action lawsuit against Guthy-Renker, a federal court judge in Los...More>>

Suppliers to the Telemarketing Industry Face Liability     7 Apr, 2015

Article By: Marc Roth

Marketers that believe they can use certain exemptions under the Telemarketing Sales Rule (TSR) to...More>>

FTC on the Lookout for Incentivized Online Customer ‘Reviews’     3 Mar, 2015

Article By: Marc Roth

The Federal Trade Commission (FTC) has again let industry know that it is very much on the beat...More>>

Honest Tea’s Antioxidant Labeling Could Be Misbranding     3 Mar, 2015

Article By: Arthur Yoon, Jeffrey Richter

California’s consumer protection statutes generally prohibit false or misleading advertising in...More>>

Strong Brands Have Room to Flex     3 Mar, 2015

Article By: Jeffrey D. Knowles, Justin E. Pierce, Andrew D. Price

Under the traditional rules of proper trademark use, brands must be used as adjectives and in a...More>>