| SaferProducts.Gov Raises Regulatory and Product Liability Exposure for Marketers and Manufactures
27 Feb, 2011
Article By: Jeffrey D. Knowles, Jill B. Deal Almost all marketers struggle with the implications of online rating websites, such as Yelp.com....More>> |
| Commonly Encountered Issues in Direct Response Industry Contracts
27 Feb, 2011
Article By: Gregory J. Sater The five most important contract-drafting issues that come up regularly during the course of...More>> |
| Congress Intercepts 'Data Pass'
27 Feb, 2011
Article By: William I. Rothbard If you've been passing your Internet customers' accounts to other online merchants, you've just...More>> |
| Social Media: A Haven for Orchestrated Testimonials and Endorsements or Genuine Opinion?
27 Feb, 2011
Article By: Jeffrey Richter, Arthur Yoon From Facebook to Twitter to Yelp, social media has become an integral part of many people's daily...More>> |
| Substantiating Health and Weight Loss Claims: Has the FTC Moved to a New Standard?
27 Feb, 2011
Article By: Linda A. Goldstein The Federal Trade Commission's (FTC) recently issued consent orders against Iovate, Nestle and...More>> |
| An Inconvenient Truth: Ad Agencies, Affiliates and Ad Networks Are All Subject to the FTC Act
28 Jan, 2011
Article By: Jeffrey Knowles, Thomas A. Cohn It is easy to overlook the Federal Trade Commission’s (FTC) interest in affiliate marketing among...More>> |
| The Risks and Rewards of Affiliate Marketing
27 Jan, 2011
Article By: Linda A. Goldstein The use of affiliate marketers is an effective way for marketers to generate online traffic and new...More>> |
| Results May No Longer Vary - Say it Ain't So!
27 Jan, 2011
Article By: Jeffrey Richter, Cathy Polisoto The Federal Trade Commission’s (FTC) revised Guides Concerning the Use of Endorsements and...More>> |
| FTC Proposes "Do Not Track" for Online Privacy
27 Jan, 2011
Article By: William I. Rothbard The Federal Trade Commission's (FTC) much-awaited preliminary staff report on Internet privacy...More>> |
| Class-Action Lawyers Are Often a Forgotten Lion
27 Jan, 2011
Article By: Gregory J. Sater As a direct response marketer, you’re probably acutely aware of the Federal Trade Commission...More>> |
