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DRMA Voice
TV (Is) Everywhere     11 Oct, 2016

Article By: Gregory Silvano

Everyone knows direct response is changing. We have seen change coming from every direction the...More>>

The People, the Benefits, and the Experience     11 Oct, 2016

Article By: Pattie Mercier

The DRMA is more than just an amazing community of fabulous individuals with fruitful business...More>>

How Can Brands Defend Themselves From Negative Review Sites?     11 Oct, 2016

Article By: Lindsey Carnett

Review sites have proven to be a popular part of today’s online shopping experience, with...More>>

Warning to Executives: You Can Lose Personal Immunity From Business Liabilities     13 Sep, 2016

Article By: Arthur Yoon, Jeffrey Richter

It is common knowledge among participants in the direct marketing industry that, in addition to the...More>>

FTC Back on Track in RTC Crusade     13 Sep, 2016

Article By: William I. Rothbard

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized...More>>

Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property     13 Sep, 2016

Article By: Jessica M. Pfau

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) recently released proposed...More>>

It’s What You Don’t Say: Time to Strengthen Your Social Media Disclosure Standards     13 Sep, 2016

Article By: Jeffrey D. Knowles, Leonard L. Gordon

Endorsements have always been one of the most powerful advertising techniques, and we can tell you...More>>

7-Eleven May Be Liable for Mislabeling Food Packages     9 Aug, 2016

Article By: Jeffrey Richter, Arthur Yoon

Scott Bishop (plaintiff), a consumer of 7-Eleven brand potato chips, initiated a class action...More>>

This Summer, Don’t Reach for the Rings     9 Aug, 2016

Article By: Jeffrey D. Knowles, Po Yi, Jessica Borowick

For a marketer, the Olympics are an almost irresistible opportunity to build brand awareness and...More>>

Warner Bros. Settles FTC Charges It Failed to Adequately Disclose Payments to Online Influencers     9 Aug, 2016

Article By: Adam Z. Solomon

More brands are paying online “influencers” to engage with, positively review, and market their...More>>