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DRMA Voice
Recent Decisions Clarify Reach of VPPA, Plaintiffs Pursue Alternative Theories     9 Sep, 2014

Article By: Ana Tagvoryan, Joshua Briones

Online service providers often collect user data in various forms for statistical or marketing...More>>

FTC’s Negative Option Rule Remains ‘As Is,’ but Beware the States     9 Sep, 2014

Article By: Marc Roth

During the summer, the Federal Trade Commission (FTC) issued what many in the direct response...More>>

Safe Harbor for Online Children’s Advertising     5 Aug, 2014

Article By: Arthur Yoon, Jeffrey Richter

While most advertisers know that the Federal Trade Commission (FTC) can protect children from...More>>

Does Your Privacy Policy Need an Update?     5 Aug, 2014

Article By: Jesse M. Brody

It is imperative that companies examine their data privacy and security policies and practices to...More>>

Another ‘Clinically Proven’ Claim Bites the Dust … 5 Times Faster     5 Aug, 2014

Article By: Gregory J. Sater

By now, readers of my articles know that if you’re going to make what’s known in the legal...More>>

Can You Say ‘Thank You’ Under the TCPA?     5 Aug, 2014

Article By: William I. Rothbard

Since the Federal Communications Commission (FCC) told telemarketers last October, in new rules...More>>

Watch Your Back End     8 Jul, 2014

Article By: Leonard L. Gordon, Jeffrey D. Knowles

Many marketers would like to believe that their only concerns are the number of orders coming in,...More>>

Piercing the Corporate Veil     8 Jul, 2014

Article By: Frank R. Fasel

As an Orange County attorney, the drive up to the San Fernando Valley to take and defend three days...More>>

Inability to Allege Economic Injury Dooms Class Action     8 Jul, 2014

Article By: John Waller, Jeffrey Richter

In another blow to plaintiffs seeking to escape the impact of Proposition 64 and its requirement...More>>

Does the FTC Have Legal Authority Over Affiliate Networks?     8 Jul, 2014

Article By: William I. Rothbard

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks...More>>