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DRMA Voice
You Can’t Have Community Without Unity     11 Apr, 2017

Article By: Eric Stracener

When I took my first job in the direct response industry – working for a call center – nearly...More>>

It’s a Bird … It’s a Brand … It’s Brand Response!     11 Apr, 2017

Article By: Sylvester Phifer, Jeff Lazkani

When it comes to marketing a product or service, there are typically two overarching objectives:...More>>

The Signs From Trump’s First 75 — What Should Performance-Based Marketers Know     11 Apr, 2017

Article By: Thomas Haire

For its contribution to this month’s DRMA Voice, the DRMA Education Committee decided to tackle...More>>

FTC Has Little to Say in Prepaid Card Advertising Case     11 Apr, 2017

Article By: Ellen T. Berge, Andrew E. Bigart

For regular readers of Federal Trade Commission (FTC) press releases, the recent announcement that...More>>

FTC v. DirecTV: Negative Options, ‘Info-Hovers,’ Icons, and More     11 Apr, 2017

Article By: William I. Rothbard

In 2010, DirecTV settled a 49-state enforcement action over its advertising practices, including...More>>

‘E.T. Phone Home!’ The Effects of Artificial Intelligence on Marketing     14 Mar, 2017

Article By: Lori H. Zeller

To prevent serious error and catastrophic leadership missteps, the chief marketing officer (CMO) of...More>>

Face Time Beats ‘FaceTime’ … Every Time     14 Mar, 2017

Article By: Andie Aronow

It’s March 2017, and we live and work in a world where most of us are inextricably glued to our...More>>

The Quandary in TV’s Advertising Evolution     14 Mar, 2017

Article By: Doug Garnett

“There are two kinds of fools. One says, ‘This is old, therefore it is good’; the other says,...More>>

Protecting Against Product Liability Actions     14 Mar, 2017

Article By: Frank R. Fasel

When starting a business, your top priority should be to ensure that your product is safe from any...More>>

Don’t Let Your Ads Foul Out     14 Mar, 2017

Article By: Roger A. Colaizzi, Christopher S. Crook, Taylor G. Sachs

March is upon us, which means it is time for the madness to begin. Every year at this time, the...More>>