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Growing ‘Unicorns’ With Brand Response TV Advertising     20 Jun, 2017

Article By: Karla Crawford Kerr

During the past few Super Bowl games, advertisements from prominent tech companies have popped up...More>>

Federal Court Ruling Against Retailers Could Spell Trouble for Supplement Companies     20 Jun, 2017

Article By: Linda A. Goldstein

A recent ruling by a federal district court holding that Walmart, Target, and Walgreens could face...More>>

How Harmful Can One Text Be?     20 Jun, 2017

Article By: Stephen R. Freeland, Jeffrey D. Knowles

How much liability can one call or text create for a telemarketer? The real answer is that it may...More>>

Continuity Plans Receive Renewed State Scrutiny     16 May, 2017

Article By: Jeffrey D. Knowles, Ellen T. Berge

A proposed amendment to Section 17602 of the California Business and Professions Code that recently...More>>

E-Commerce Best Practices in a Stay-at-Home Economy     16 May, 2017

Article By: Greg Sarnow

For years, DRTV marketers have observed a phenomenon known as the halo effect, where sales in...More>>

DRMA Member Benefits Don’t End at Response Expo     16 May, 2017

Article By: Chuck Wilkins

For many of us, the closing party at last month’s Response Expo marked the end of months of...More>>

Text as a Response Mechanism Has Arrived     16 May, 2017

Article By: Alan Rudnick

The idea of adding a texting option to a direct response advertisement’s call-to-action has been...More>>

Court Pulls Plug on ‘Electronic DJ’ Telemarketing     16 May, 2017

Article By: William I. Rothbard

Electronic dance music (EDM), featuring disc jockeys who make music simply by pressing buttons on a...More>>

Health and Wellness Products: How the FDA Decides What to Regulate     16 May, 2017

Article By: Thomas C. Knott, John F. Johnson III, Schevon G. Salmon Jr.

Consumer demand for products that maintain and improve their health and wellness has grown steadily...More>>

You Can’t Have Community Without Unity     11 Apr, 2017

Article By: Eric Stracener

When I took my first job in the direct response industry – working for a call center – nearly...More>>