Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in
DRMA Voice
Lessons Learned From the Proactiv Class-Action Settlement     15 Aug, 2017

Article By: Linda A. Goldstein

In May, a California judge granted final approval of a settlement of a class action lawsuit filed...More>>

Staying Out of the Weeds: Employment Law Meets Medical Marijuana     15 Aug, 2017

Article By: Janice P. Gregerson, Douglas B. Mishkin

Although marijuana use remains illegal under federal law, 29 states – beginning with California...More>>

Swing for the Fences This Summer     18 Jul, 2017

Article By: Caitlin Haire

As we move into the heart of the summer season, it can be easy to take the foot off the gas, roll...More>>

Direct Response Takes Ads ‘Over the Top’     18 Jul, 2017

Article By: Scott Berger

It’s no secret consumer behavior in the TV space has shifted. Viewers are watching content...More>>

The Copper Pan Battle Sizzles On     18 Jul, 2017

Article By: Paula Brillson Phillips

Copper pots and pans continue to be the latest sensation in cookware. Big sellers such as Copper...More>>

Does the FTC Have the Legal Right to Take Your Money After All?     18 Jul, 2017

Article By: William I. Rothbard

The FTC has been using the cudgel of disgorgement as an enforcement tool – and as a source of...More>>

A Click in the Pants: How Employers Can Fight Employee Click Fraud     18 Jul, 2017

Article By: Lauren Stocks-Smith, Ari N. Rothman, Douglas B. Mishkin

Your employees may be engaging in click fraud against you or your competitors. Either can cost you...More>>

Get Out What You Put In     20 Jun, 2017

Article By: Justin Kilgore

When it came time to renew my DRMA membership this year, there was no question what I was going to...More>>

Growing ‘Unicorns’ With Brand Response TV Advertising     20 Jun, 2017

Article By: Karla Crawford Kerr

During the past few Super Bowl games, advertisements from prominent tech companies have popped up...More>>

Federal Court Ruling Against Retailers Could Spell Trouble for Supplement Companies     20 Jun, 2017

Article By: Linda A. Goldstein

A recent ruling by a federal district court holding that Walmart, Target, and Walgreens could face...More>>