Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  
DRMA Voice
MillerCoors Labeling of Blue Moon as ‘Craft Beer’ Not Deceptive     12 Jan, 2016

Article By: Jeffrey Richter, Arthur Yoon

What does the term “craft beer” mean to consumers? Plaintiff Evan Parent filed a class action...More>>

What’s Up With “Up to” Claims?     12 Jan, 2016

Article By: Amy Ralph Mudge, Randal M. Shaheen

For many years, the substantiation standard for so-called “up to” claims was whether an...More>>

FTC Unveils Enforcement Policy for Native Advertising     12 Jan, 2016

Article By: William I. Rothbard

Two years after holding a public workshop on the subject, the Federal Trade Commission (FTC) has...More>>

Supreme Court to Decide Whether Government Can Freeze ‘Untainted’ Funds     1 Dec, 2015

Article By: William I. Rothbard

When the Federal Trade Commission (FTC) gets a court order to freeze a defendant’s assets for...More>>

FTC Data Security Jurisdiction Questioned     1 Dec, 2015

Article By: Marc Roth

A Federal Trade Commission (FTC) Administrative Law Judge recently ruled against the consumer...More>>

FTC's TSR Amendments Give Marketers an Earful     1 Dec, 2015

Article By: Ellen T. Berge, Jeffrey D. Knowles

Change seems a fact of life when it comes to the regulation of telemarketing by the Federal Trade...More>>

It Was an Interesting Month for Telemarketers     3 Nov, 2015

Article By: Jeffrey D. Knowles, Daniel S. Blynn

The proverb “May you live in interesting times” was especially apropos for telemarketers during...More>>

What the FTC’s Win in Wyndham May Mean for Marketers     3 Nov, 2015

Article By: Linda A. Goldstein, Holly Melton

On the heels of the Wyndham decision recently issued by the United States Court of Appeals for the...More>>

FTC Suffers Another Setback in RCT Crusade     3 Nov, 2015

Article By: William I. Rothbard

The Federal Trade Commission’s (FTC) crusade to mandate randomized controlled trials (RCT) for...More>>

FTC Says You Can’t ‘Gag’ Truthful Negative Consumer Reviews     13 Oct, 2015

Article By: Gregory J. Sater

In September, the Federal Trade Commission (FTC) filed suit against a marketer doing business as...More>>