| FTC Cracks Down on Free Gift Card Offers
12 Mar, 2013
Article By: Linda A. Goldstein Direct response marketers have increasingly embraced the offering of “free” gift cards from...More>> |
| POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’
12 Mar, 2013
Article By: William I. Rothbard The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM...More>> |
| FTC, POM Wonderful Battle Continues
5 Feb, 2013
Article By: Gregory J. Sater The Federal Trade Commission (FTC) has issued a final opinion and order affirming in large part the...More>> |
| What Advertisers Need to Know About App Privacy
5 Feb, 2013
Article By: Arthur Yoon, Jeffrey Richter As consumers load up their smartphones and tablets with mobile applications (apps) that permit them...More>> |
| Class Action Waivers Enforceable? California Court Says, ‘Not So Fast!’
5 Feb, 2013
Article By: William I. Rothbard Class actions against dietary supplement sellers. Text marketers. Biz-op providers. You name it,...More>> |
| Tempur-Pedic Trademark Complaint Still Alive in Lanham Act Case
8 Jan, 2013
Article By: John Waller, Jeffrey Richter As regular readers of the DRMA Voice are by now likely aware, it is easier to assert a claim under...More>> |
| America’s Kids Get More ‘Privacy’ for Christmas
8 Jan, 2013
Article By: William I. Rothbard Children found something in their stockings this Christmas they probably hadn’t asked for and...More>> |
| ‘Gift With Purchase’ Offers Are No Child’s Play
8 Jan, 2013
Article By: Marc Roth One of the most common and effective incentives used by DR marketers is a gift with purchase. While...More>> |
| Return One, Keep One for Free
8 Jan, 2013
Article By: Randal M. Shaheen, Amy Ralph Mudge, Jeffrey D. Knowles “Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...More>> |
| FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz
4 Dec, 2012
Article By: William I. Rothbard From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no...More>> |
