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DRMA Voice
Continuity Plans Receive Renewed State Scrutiny     16 May, 2017

Article By: Jeffrey D. Knowles, Ellen T. Berge

A proposed amendment to Section 17602 of the California Business and Professions Code that recently...More>>

E-Commerce Best Practices in a Stay-at-Home Economy     16 May, 2017

Article By: Greg Sarnow

For years, DRTV marketers have observed a phenomenon known as the halo effect, where sales in...More>>

DRMA Member Benefits Don’t End at Response Expo     16 May, 2017

Article By: Chuck Wilkins

For many of us, the closing party at last month’s Response Expo marked the end of months of...More>>

Text as a Response Mechanism Has Arrived     16 May, 2017

Article By: Alan Rudnick

The idea of adding a texting option to a direct response advertisement’s call-to-action has been...More>>

Court Pulls Plug on ‘Electronic DJ’ Telemarketing     16 May, 2017

Article By: William I. Rothbard

Electronic dance music (EDM), featuring disc jockeys who make music simply by pressing buttons on a...More>>

Health and Wellness Products: How the FDA Decides What to Regulate     16 May, 2017

Article By: Thomas C. Knott, John F. Johnson III, Schevon G. Salmon Jr.

Consumer demand for products that maintain and improve their health and wellness has grown steadily...More>>

You Can’t Have Community Without Unity     11 Apr, 2017

Article By: Eric Stracener

When I took my first job in the direct response industry – working for a call center – nearly...More>>

It’s a Bird … It’s a Brand … It’s Brand Response!     11 Apr, 2017

Article By: Sylvester Phifer, Jeff Lazkani

When it comes to marketing a product or service, there are typically two overarching objectives:...More>>

The Signs From Trump’s First 75 — What Should Performance-Based Marketers Know     11 Apr, 2017

Article By: Thomas Haire

For its contribution to this month’s DRMA Voice, the DRMA Education Committee decided to tackle...More>>

FTC Has Little to Say in Prepaid Card Advertising Case     11 Apr, 2017

Article By: Ellen T. Berge, Andrew E. Bigart

For regular readers of Federal Trade Commission (FTC) press releases, the recent announcement that...More>>