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The Subscription Economy: New Name, Recurring Issues     11 Oct, 2016

Article By: Randal M. Shaheen, Shahin O. Rothermel

The “subscription economy” receives a lot of buzz these days, but the truth is that the...More>>

Food Package Labeling Lawsuits on the Rise     11 Oct, 2016

Article By: Jeffrey Richter, Arthur Yoon

General Mills is among several food companies to face an increasing number of consumer lawsuits...More>>

Ringless Voicemail: Clever and Cool, but Is It Illegal?     11 Oct, 2016

Article By: William I. Rothbard

A few months ago, a client asked if “ringless voicemail” is legal. Before I could answer, I...More>>

How Much Is That Hamdog in the (Drive-Thru) Window?     11 Oct, 2016

Article By: Paula Brillson Phillips

Perhaps the first question should be: “What in the world is a Hamdog?” The Hamdog is a...More>>

TV (Is) Everywhere     11 Oct, 2016

Article By: Gregory Silvano

Everyone knows direct response is changing. We have seen change coming from every direction the...More>>

The People, the Benefits, and the Experience     11 Oct, 2016

Article By: Pattie Mercier

The DRMA is more than just an amazing community of fabulous individuals with fruitful business...More>>

How Can Brands Defend Themselves From Negative Review Sites?     11 Oct, 2016

Article By: Lindsey Carnett

Review sites have proven to be a popular part of today’s online shopping experience, with...More>>

Warning to Executives: You Can Lose Personal Immunity From Business Liabilities     13 Sep, 2016

Article By: Arthur Yoon, Jeffrey Richter

It is common knowledge among participants in the direct marketing industry that, in addition to the...More>>

FTC Back on Track in RTC Crusade     13 Sep, 2016

Article By: William I. Rothbard

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized...More>>

Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property     13 Sep, 2016

Article By: Jessica M. Pfau

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) recently released proposed...More>>