Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board
   Log in
  

DRMA Voice
Safe Harbor for Online Children’s Advertising     5 Aug, 2014

Article By: Arthur Yoon, Jeffrey Richter

While most advertisers know that the Federal Trade Commission (FTC) can protect children from...More>>

Does Your Privacy Policy Need an Update?     5 Aug, 2014

Article By: Jesse M. Brody

It is imperative that companies examine their data privacy and security policies and practices to...More>>

Another ‘Clinically Proven’ Claim Bites the Dust … 5 Times Faster     5 Aug, 2014

Article By: Gregory J. Sater

By now, readers of my articles know that if you’re going to make what’s known in the legal...More>>

Can You Say ‘Thank You’ Under the TCPA?     5 Aug, 2014

Article By: William I. Rothbard

Since the Federal Communications Commission (FCC) told telemarketers last October, in new rules...More>>

Watch Your Back End     8 Jul, 2014

Article By: Leonard L. Gordon, Jeffrey D. Knowles

Many marketers would like to believe that their only concerns are the number of orders coming in,...More>>

Piercing the Corporate Veil     8 Jul, 2014

Article By: Frank R. Fasel

As an Orange County attorney, the drive up to the San Fernando Valley to take and defend three days...More>>

Inability to Allege Economic Injury Dooms Class Action     8 Jul, 2014

Article By: John Waller, Jeffrey Richter

In another blow to plaintiffs seeking to escape the impact of Proposition 64 and its requirement...More>>

Does the FTC Have Legal Authority Over Affiliate Networks?     8 Jul, 2014

Article By: William I. Rothbard

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks...More>>

Deceptive Drug Marketing Claims Barred by California’s Safe Harbor Doctrine     3 Jun, 2014

Article By: Arthur Yoon, Jeffrey Richter

In the case of In re: Celexa and Lexapro Marketing and Sales Practice Litigation, the plaintiffs...More>>

The Independent Contractor Dilemma     3 Jun, 2014

Article By: Frank R. Fasel

Hiring an independent contractor (IC) rather than an employee can have several benefits for a...More>>