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DRMA Voice
Warning to Executives: You Can Lose Personal Immunity From Business Liabilities     13 Sep, 2016

Article By: Arthur Yoon, Jeffrey Richter

It is common knowledge among participants in the direct marketing industry that, in addition to the...More>>

FTC Back on Track in RTC Crusade     13 Sep, 2016

Article By: William I. Rothbard

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized...More>>

Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property     13 Sep, 2016

Article By: Jessica M. Pfau

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) recently released proposed...More>>

It’s What You Don’t Say: Time to Strengthen Your Social Media Disclosure Standards     13 Sep, 2016

Article By: Jeffrey D. Knowles, Leonard L. Gordon

Endorsements have always been one of the most powerful advertising techniques, and we can tell you...More>>

7-Eleven May Be Liable for Mislabeling Food Packages     9 Aug, 2016

Article By: Jeffrey Richter, Arthur Yoon

Scott Bishop (plaintiff), a consumer of 7-Eleven brand potato chips, initiated a class action...More>>

This Summer, Don’t Reach for the Rings     9 Aug, 2016

Article By: Jeffrey D. Knowles, Po Yi, Jessica Borowick

For a marketer, the Olympics are an almost irresistible opportunity to build brand awareness and...More>>

Warner Bros. Settles FTC Charges It Failed to Adequately Disclose Payments to Online Influencers     9 Aug, 2016

Article By: Adam Z. Solomon

More brands are paying online “influencers” to engage with, positively review, and market their...More>>

In Case of Negotiation Breakdown, Always Be Trial Ready     12 Jul, 2016

Article By: Richard P. Lawson

Consider this line from FBI Director James Comey: “We have a name for prosecutors who have never...More>>

Misplaced Modifiers?     12 Jul, 2016

Article By: Jeffrey Richter

The hottest buzzword in food production is an abbreviation: GMO, which stands for genetically...More>>

Supreme Court Hands TCPA and Privacy Defendants a Gift     12 Jul, 2016

Article By: William I. Rothbard

The U.S. Supreme Court handed telemarketing and privacy defendants a nice gift in May. In Spokeo...More>>