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Native Video Ads: The New ‘Digimercials’     8 Nov, 2016

Article By: Ava Seavey

“I am an ROI marketer selling products and services on TV and on the internet, so why should I...More>>

How Addressable Advertising Brings Data and ROI to DRTV     8 Nov, 2016

Article By: Scott Berger

At the foundation of a DRTV buy is the need to drive measureable action from consumers who have...More>>

What to Do When Your Processor Won’t Pay You? It Depends …     8 Nov, 2016

Article By: Theodore F. Monroe, Bradley O. Cebeci

Every week, I get a call from an agent or independent sales organization (ISO) – whom we will...More>>

Marketers of Health Supplement Settle FTC Deceptive Ad Charges     8 Nov, 2016

Article By: Peter L. Steinman

The Federal Trade Commission (FTC) recently announced a settlement with Supple LLC over charges...More>>

Appeals Court Upholds First FTC Judgment Against an Affiliate Network     8 Nov, 2016

Article By: William I. Rothbard

In a big victory for the FTC, the trial court granted summary judgment against LeadClick on a...More>>

A Tale of Two Statutes: ROSCA as Written, and ROSCA as Enforced     8 Nov, 2016

Article By: Richard P. Lawson, Marc Roth

Enacted in 2010, the Restore Online Shoppers’ Confidence Act (ROSCA) requires online retailers to...More>>

The Subscription Economy: New Name, Recurring Issues     11 Oct, 2016

Article By: Randal M. Shaheen, Shahin O. Rothermel

The “subscription economy” receives a lot of buzz these days, but the truth is that the...More>>

Food Package Labeling Lawsuits on the Rise     11 Oct, 2016

Article By: Jeffrey Richter, Arthur Yoon

General Mills is among several food companies to face an increasing number of consumer lawsuits...More>>

Ringless Voicemail: Clever and Cool, but Is It Illegal?     11 Oct, 2016

Article By: William I. Rothbard

A few months ago, a client asked if “ringless voicemail” is legal. Before I could answer, I...More>>

How Much Is That Hamdog in the (Drive-Thru) Window?     11 Oct, 2016

Article By: Paula Brillson Phillips

Perhaps the first question should be: “What in the world is a Hamdog?” The Hamdog is a...More>>