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DRMA Voice
Taking a Micro and a Macro Viewpoint on Attribution     17 Jan, 2017

Article By: Jeff Lazkani

In today’s multi-screen, cross-platform world, marketers have more ways than ever before to...More>>

A Salesman’s DRMA Story     17 Jan, 2017

Article By: Adam Miller

I can recall, very clearly, my first direct response trade show. I had spent the previous three...More>>

Advertising, Disrupted     17 Jan, 2017

Article By: Rus Sarnoff

My grandfather David Sarnoff – the “General,” as he preferred to be addressed – is...More>>

Congress Gangs up on Gaggers, Reaffirms FTC’s Stance on Consumer Gag Clauses     17 Jan, 2017

Article By: Randal M. Shaheen

Word of mouth has always been a powerful marketing tool. Consumers often rely on recommendations...More>>

Court Ruling Upholds Business-Killing Telemarketing Rule     17 Jan, 2017

Article By: William I. Rothbard

The Federal Trade Commission’s (FTC) Telemarketing Sales Rule (TSR) regulates telemarketing...More>>

Lawsuits and Fines Plague Amazon to Kick off 2017     17 Jan, 2017

Article By: Jessica M. Pfau

Despite its recent announcement of plans to create 100,000 jobs during the next 18 months, 2017 is...More>>

What It Meant to Be Voted DRMA Member of the Year     13 Dec, 2016

Article By: Kristy Pinand

Complete shock is still the feeling I vividly remember the night I was presented with the 2013 DRMA...More>>

The Emergence of e-Tail Retail: What’s Behind the Trend?     13 Dec, 2016

Article By: Peter Koeppel

E-commerce retailing emerged as a cheaper and more efficient way to get goods into the hands of...More>>

Integrating OOH Performance in Total Audience Measurement     13 Dec, 2016

Article By: Sylvester Phifer

The state of the television media landscape is changing at breakneck speed. Audiences are consuming...More>>

Will Trump’s FTC Enforce the Commission’s Latest Enforcement Policy Statement?     13 Dec, 2016

Article By: William I. Rothbard

One of the tools the Federal Trade Commission (FTC) uses to provide guidance to business is the...More>>