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It Was an Interesting Month for Telemarketers     3 Nov, 2015

Article By: Jeffrey D. Knowles, Daniel S. Blynn

The proverb “May you live in interesting times” was especially apropos for telemarketers during...More>>

What the FTC’s Win in Wyndham May Mean for Marketers     3 Nov, 2015

Article By: Linda A. Goldstein, Holly Melton

On the heels of the Wyndham decision recently issued by the United States Court of Appeals for the...More>>

FTC Suffers Another Setback in RCT Crusade     3 Nov, 2015

Article By: William I. Rothbard

The Federal Trade Commission’s (FTC) crusade to mandate randomized controlled trials (RCT) for...More>>

FTC Says You Can’t ‘Gag’ Truthful Negative Consumer Reviews     13 Oct, 2015

Article By: Gregory J. Sater

In September, the Federal Trade Commission (FTC) filed suit against a marketer doing business as...More>>

The Risks and Rules of Auto-Renewal     13 Oct, 2015

Article By: Jeffrey Richter

Many direct marketers adopt automatic renewal policies in connection with sales or lease programs...More>>

Foot Locker E-Mail Anti-SPAM Case Dismissed     8 Sep, 2015

Article By: Arthur Yoon, Jeffrey Richter

California may have the nation’s most aggressive anti-SPAM law. California Business & Professions...More>>

‘Mole Detective’ Exposes Continuing FTC Rift Over Ad Regulation     8 Sep, 2015

Article By: William I. Rothbard

Once again, Republican Federal Trade Commissioner Maureen Ohlhausen has taken her colleagues in the...More>>

Keep It Clean: Ashley Madison’s Lessons for Marketers     8 Sep, 2015

Article By: Justin E. Pierce, Jeffrey D. Knowles

The seemingly irreparable reputational damage and ruinously expensive litigation that follow data...More>>

FCC’s Declatory Ruling Addresses 21 TCPA Clarification Requests     11 Aug, 2015

Article By: Harrison Brown, Jeff Rosenthal, Joshua Briones, Ana Tagvoryan

The Telephone Consumer Protection Act (TCPA) generally prohibits placing calls or sending text...More>>

Don’t Price Yourself Out of Business     11 Aug, 2015

Article By: Amy Ralph Mudge, Jeffrey D. Knowles

Everyone loves a bargain. Consumers love saving money, and marketers love how discounts drive...More>>