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DRMA Voice
E-Cigarettes Come Under Increasing Fire     10 Feb, 2015

Article By: John Waller, Jeffrey Richter

As the popularity of e-cigarettes has substantially increased during the past few years, the...More>>

Paid Search Terms: Do You Need FTC Substantiation for Them?     10 Feb, 2015

Article By: Gregory J. Sater

By now, readers of this column know that if they run an ad that states that their product causes...More>>

FTC Commissioners Fight Over Free Speech and Dr. Oz, as Court Settles RCT Debate     10 Feb, 2015

Article By: William I. Rothbard

As the court was rocking the FTC landscape by overruling the Democratic majority that had favored...More>>

D.C. Court of Appeals Strikes Down FTC’s Blanket ‘2-Clinical-Study’ Substantiation Requirement     10 Feb, 2015

Article By: Linda A. Goldstein

On Jan. 30, the U.S. Court of Appeals for the District of Columbia Circuit issued its long-awaited...More>>

The New Year’s the Time to Think About Carbs — or, at Least, the CARB Survey     13 Jan, 2015

Article By: Michelle C. Jackson, Jeffrey D. Knowles

If you are unsure whether your products are subject to the California Air Resources Board’s...More>>

FTC Commissioners Remain Divided on Health Claim Substantiation     13 Jan, 2015

Article By: William I. Rothbard

While the appeal of the Federal Trade Commission’s (FTC) decision in POM Wonderful that...More>>

The Top 3 Ways Merchants Can Screw Up Accounts     13 Jan, 2015

Article By: Theodore F. Monroe

With the New Year underway, taking the time to reassess your business practices and eliminate risky...More>>

Think Before You ‘BOGO’     13 Jan, 2015

Article By: Marc Roth

One of the most effective DM marketing tools is the “buy one, get one” or “BOGO” offer....More>>

Rise of the ‘Good Faith’ Defense in TCPA Class Actions     13 Jan, 2015

Article By: Harrison Brown, Ana Tagvoryan, Joshua Briones

The Telephone Consumer Protection Act (TCPA) prohibits certain calls made with an autodialer,...More>>

FTC Brings Second ROSCA Case     2 Dec, 2014

Article By: Linda A. Goldstein

Last week, the Federal Trade Commission (FTC) brought a second case in less than two months under...More>>