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‘E.T. Phone Home!’ The Effects of Artificial Intelligence on Marketing     14 Mar, 2017

Article By: Lori H. Zeller

To prevent serious error and catastrophic leadership missteps, the chief marketing officer (CMO) of...More>>

Face Time Beats ‘FaceTime’ … Every Time     14 Mar, 2017

Article By: Andie Aronow

It’s March 2017, and we live and work in a world where most of us are inextricably glued to our...More>>

The Quandary in TV’s Advertising Evolution     14 Mar, 2017

Article By: Doug Garnett

“There are two kinds of fools. One says, ‘This is old, therefore it is good’; the other says,...More>>

Protecting Against Product Liability Actions     14 Mar, 2017

Article By: Frank R. Fasel

When starting a business, your top priority should be to ensure that your product is safe from any...More>>

Don’t Let Your Ads Foul Out     14 Mar, 2017

Article By: Roger A. Colaizzi, Christopher S. Crook, Taylor G. Sachs

March is upon us, which means it is time for the madness to begin. Every year at this time, the...More>>

Get Involved, Stay Involved     14 Feb, 2017

Article By: Curtis Kleinman

I’m celebrating my eighth year as a DRMA member and my 32nd year in banking. Since joining the...More>>

The Certainty of Cinema in an Uncertain Market     14 Feb, 2017

Article By: Erin Cohen Quartarolo

In today’s fragmented marketplace, there’s an undeniable disconnect as to how consumers are...More>>

Advertising, Disrupted: Part 2     14 Feb, 2017

Article By: Rus Sarnoff

You: “Siri, what's the best pill for my headache?” Siri: “The best pill for your headache...More>>

How to Respond to a CID     14 Feb, 2017

Article By: Theodore F. Monroe

Federal Trade Commission (FTC) attorneys now routinely issue civil investigative demands (CID) to...More>>

Is ‘Made in China’ a Thing of the Past?     14 Feb, 2017

Article By: Paula Brillson Phillips

According to the Office of the U.S. Trade Representative, China is our largest goods trading...More>>