| Negative Option Marketers Must Comply With Applicable State Laws
7 May, 2013
Article By: Marc Roth Most marketers that sell products or services that either automatically renew or are delivered on a...More>> |
| FTC Seeks to Cramp ‘Mobile Cramming’
7 May, 2013
Article By: William I. Rothbard It seems that every time the Federal Trade Commission (FTC) announces new guidelines or brings a...More>> |
| FTC IDs Deceptive Advertising/Marketing Practices as Key Enforcement Target
7 May, 2013
Article By: John Waller, Jeffrey Richter In summarizing the achievements of the Federal Trade Commission (FTC) during the past year, Edith...More>> |
| Product Demonstrations Deliver Reward … and Risk
7 May, 2013
Article By: Randall K. Miller, Jeffrey D. Knowles Every marketer knows that nothing drives sales like showing the product in action. Product...More>> |
| ‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising
16 Apr, 2013
Article By: William I. Rothbard Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what...More>> |
| Social Network Path Penalized $800K by FTC for Consumer Privacy Violations
16 Apr, 2013
Article By: Arthur Yoon, Jeffrey Richter Path is the operator of a social networking service similar to Facebook that allows users through a...More>> |
| Anything You Can Clean, I Can Clean Better
16 Apr, 2013
Article By: Gregory J. Sater Rug Doctor Inc. and Bissell Homecare Inc. went head to head recently in a pair of dueling false...More>> |
| Nutrisystem Defeats Class Certification
16 Apr, 2013
Article By: Linda A. Goldstein The direct response marketing industry has long been a huge target of consumer class action...More>> |
| Retailers Must Beware Non-Specific Claims on Displays
12 Mar, 2013
Article By: John Waller, Jeffrey Richter Although Best Buy may only have been attempting to inform its customers that the battery life of a...More>> |
| Why So Negative on Negative Option?
12 Mar, 2013
Article By: Jeffrey D. Knowles, Gary D. Hailey Continuity marketing is a pervasive component of the American economy. Today, consumers can have...More>> |
