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DRMA Voice September 2015

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8 Sep, 2017


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Legal and Regulatory Voices of DRMA
Keep It Clean: Ashley Madison’s Lessons for Marketers 
The seemingly irreparable reputational damage and ruinously expensive litigation that follow data breaches keeps executives of all stripes awake at night. And in a summer of high-profile breaches, none loomed as large as that of the adult website
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‘Mole Detective’ Exposes Continuing FTC Rift Over Ad Regulation 
Once again, Republican Federal Trade Commissioner Maureen Ohlhausen has taken her colleagues in the Democratic majority to task for overregulating advertising – particularly health-related – to consumers’ detriment.
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Foot Locker E-Mail Anti-SPAM Case Dismissed 
California may have the nation’s most aggressive anti-SPAM law. California Business & Professions Code Section 17529.5 generally prohibits unsolicited commercial e-mail sent to California e-mail addresses, as well as unsolicited commercial e-mail sent from California.
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Committee Corner
DRMA News & Case Studies

Recent DRMA Case Studies

Fosina Marketing Group delves into the expanding world of online lead generation: A Fresh Look at Direct-to-Consumer Online Lead Generation

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

Nine nominees for the Seventh Annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award were announced last week on The finalists and winner will be announced at a special event is slated for Wednesday, Oct. 7, from 9 p.m.-midnight at Las Vegas’ legendary Drai’s Nightclub, the rooftop location at The Cromwell Las Vegas. For more on the nominees, click here to read the announcement story: To RSVP to attend the event today, click here:

Extreme Reach Inc. (along with Nielsen) will host its annual Las Vegas cocktail party for clients and partners. Slated for 6-9 p.m. on Wednesday, Oct. 7, the event will take place at the Encore’s Surrender Nightclub.

Dial800 partners with Y-Combinator backed technology company Next Caller to make Dial800 the only administrator of 1-800 numbers to have access to the largest database in the U.S. that links a telephone number to customer data. Additionally, Dial800 is named to the Inc. 5000 for the fifth consecutive year.

a2b Fulfillment, a third-party provider of business support services, including warehousing, order fulfillment and customer care, announces Jeremy Boyd-Luke as client services account manager/new client onboarding manager.

Hawthorne Direct, a leading analytics and technology based accountable brand advertising agency, announces it has been selected as the media agency by WNV Corp., marketer and distributor of Quixx Repair System, to head up its new drive-to retail campaign for its Quixx Paint Scratch Remover and Headlight Restoration Kit.

AVC Corp. expands its global logistics operations with 105,000 more square feet in Rancho Dominguez, Calif. The new facility adds more capacity for forward and reverse logistics operations.

Delivery Agent Inc. announces it will power digital commerce for Daytime Emmy Award-winner and best-selling author Rachael Ray.

Discovery Communications strikes a deal to provide long- and short-form programming to Verizon for its upcoming mobile video service. Discovery CEO David Zaslav says the deal will help Discovery move beyond its traditional subscriber base and “adds another source to our distribution revenue stream.”

InQuest Communications announces Soulfia Perez King (known for “Bunsology”) has been added to its roster of fitness trainers whose direct response marketing efforts are managed by Rick Shiu, including Robert Brace (D28 For Life) and The Weaver Triplets, Floyd, Troy, and Lloyd (Trip Cardio).

Advertising industry veteran Harpreet Ahuja joins Quigley-Simpson as its new executive vice president of media. Ahuja will oversee all media planning and buying for the Los Angeles- and New York-based agency.

M2 Marketing and Management announces a partnership with Gibson Innovations to promote integrated fitness headphones and bridge the gap between music and fitness enthusiasts.

OpenJar Concepts Inc. promotes Mike Danbury to senior manager of partner logistics and strategies, and welcomes Matt Becker as chief operating officer and in-house counsel and Shaia Ash as manager of partner relationships.

Stilson Productions announces a new documercial for its client IntelliBED, featuring an investigative-reporter format to position IntelliGEL technology as the only design to provide support and cushioning for pressure relief with non-toxic, hypoallergenic and antibacterial materials.

Stephen Pickens, vice president of partnership development at DRTV, digital media, and brand advertising agency Kre8 Media, will moderate a special discussion presented by MediaPost’s inaugural OMMA Attribution Event in New York on Sept. 29.

Marketing Maven appoints Andrea Pass as vice president, media relations. She’ll be based in New York and oversee national, regional, and local media relations outreach for clients in such categories as consumer products, lifestyle, B2B, non-profits and more for the full-service public relations and integrated marketing firm.

Argo Marketing Group, a sales and customer engagement center, earns a ranking of No. 674 in the 2015 Inc. 5000 list of fastest growing companies in the U.S. This is Argo Marketing Group’s third consecutive year on the list, after ranking No. 821 in 2014, and No. 1,467 in 2013.

Lincoln Media Services promotes Shelby Schmidt to director of operations. She was previously director of marketing.

Audrey Nethery, a six-year-old dancing sensation, opened the International Zumba Conference last month in Orlando, Fla. Her opening act has gone viral with more than 4.5 million views. Zumba spotted Nethery’s talent on her Facebook page. For more, visit:

Fulfillment Express Inc. announces its newly redesigned website,, that more closely reflects its business today.

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