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DRMA Voice September 2014

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9 Sep, 2016

DRMA

DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the DRMA Marketer of the Year Award Event, slated for Sept. 17 in Las Vegas. RSVP by clicking here today!

Blue Arrow Nominations for the DRMA Member of the Year Award will get underway soon. Keep an eye out in your E-mail in-box for more information on this honor, the winner of which will be announced at the DRMA Winter Bash this December in New York!

To view a complete list of member benefits, visit www.TheDRMA.com today!



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Legal and Regulatory Voices of DRMA
FTC’s Negative Option Rule Remains ‘As Is,’ but Beware the States 
During the summer, the Federal Trade Commission (FTC) issued what many in the direct response industry considered to be an early Christmas present. Following a lengthy rulemaking review process, the agency decided in August not to broaden the scope of its “Negative Option Rule,” which many had feared would happen when the agency started its review in 2009.
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Recent Decisions Clarify Reach of VPPA, Plaintiffs Pursue Alternative Theories 
Online service providers often collect user data in various forms for statistical or marketing purposes, which often include sharing of the information with third parties. Recent developments provide guidance as to what information is protected under applicable statutes, as well as what defenses may be available when litigation arises out of this practice.
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What to Expect at a Labor Commission Hearing 
Just about every employer in California, big or small, will encounter the state’s dreaded Labor Commission. Also known as the Division of Labor Standards Enforcement (DLSE), it was established to adjudicate wage claims, investigate discrimination and public works complaints, and enforce Labor Code statutes and Industrial Welfare Commission orders.
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FTC Sues Processors for Being ‘Unfair’ to Consumers 
We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that. The vast majority of its cases are brought against deceptive business practices. By statute, however, the FTC is also empowered to prevent practices that are “unfair.”
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FTC Warning Letters Blindside Retailers 
If the beginning of football season were a holiday (and we know it is for some of you), it would likely be the Federal Trade Commission’s (FTC) second favorite. Just as the Commission uses the prevalence of resolutions to shape up and slim down in the New Year to draw attention to diet and exercise claims, the FTC makes a habit of drawing attention to concussion prevention claims just as football season begins.
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DRMA News & Case Studies

DRMA Spotlight: Hitting a Marketing & Production Home Run

“When Rob Albert and I formed Grand Slam Direct, we didn’t want to be just another production company,” says Frank Battisti, co-founder and executive producer at Carlsbad, Calif.-based Grand Slam Direct (GSD). “With Rob’s experience selling hundreds of millions of units of his own products at retail, it made complete sense to be marketers — but with my 14 years of experience in production, we agreed to provide a great production service and take on both in-house and outside projects.”

The Direct Response Marketing Alliance (DRMA) member company is just more than two years old today, but has found solid success — even though the learning curve was steep early on for Battisti.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at jyarrington@questex.com or (714) 338-6724.

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