Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

DRMA Voice October 2014

View this e-mail online   |  Add us to your Safe Senders   |  list Feedback   
7 Oct, 2014


DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the DRMA Winter Bash, slated for Dec. 9 in New York. RSVP by clicking here today!

Blue Arrow Nominations for the DRMA Member of the Year Award are underway! Click here to learn more and nominate the person of your choice! The winner of will be announced at the DRMA Winter Bash!

To view a complete list of member benefits, visit today!



Legal and Regulatory Voices of DRMA
FTC Snares Ingredient Supplier in Widening Liability Net 
My last article and others before discussed a new core enforcement strategy at the Federal Trade Commission (FTC): widening the net of liability and consumer redress recovery through actions against third-party service providers to marketers, such as payment processors and product creators. I planned to address a different topic this time, but a new enforcement action has compelled me to belabor the subject once more.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
Should the FDA Reconsider Defining 'Natural,' 'All Natural' and '100% Natural'? 
In 1993, the Food and Drug Administration (FDA) reluctantly chose not to define what "natural" should mean in the context of food advertising and labeling. It did so at that time not because it believed that "natural" was adequately defined, but rather because it believed that it lacked the resources to undertake the rulemaking process required to define "natural" – and because it had other priorities at that time.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati
A TCPA Win for Debt Collectors 
The Telephone Consumer Protection Act (TCPA) has caused indigestion for businesses wanting to leverage the efficiency and cost-saving benefits of using the telephone to collect debts. Even though debt collection calls are not sales calls, the TCPA still covers debt collection calls when they are made to cell phones using an autodialer or an artificial or prerecorded voice.
Read More...  
Share:yahoo Facebook Twitter LinkedIn digg delicious technorati

DRMA Spotlight: 02 Media Seeks a New Level of Excellence

O2 Media is a fully integrated media and television production company, based in Pompano Beach, Fla., and a Direct Response Marketing Alliance (DRMA) member. Recently, we caught up with: Dr. Thomas C. Deters, president and CEO; George Bayer, vice president of direct response; and George O’Neill, director of studio operations.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at [email protected] or (714) 338-6724.

Response Magazine DRMA Response Expo As Seen On Response TV Job Target
You are currently subscribed as %%email%%.
If you wish to leave this mailing list, simply unsubscribe.
Refer to our Privacy Policy.

Response Magazine is a division of Questex Media Group, LLC.
201 Sandpointe Ave. Ste. 500, Santa Ana, CA 92707
© 2013 Questex Media Group, LLC. All Rights Reserved.
Reproduction in whole or in part is prohibited without written permission.

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals