DRMA Spotlights Hampton Direct: Extending a Long Winning Streak
We’re really picky with the items that we choose,” says Steve Heroux, founder and CEO of Williston, Vt.-based Hampton Direct, a marketer of successful As Seen On TV and retail products. “We do a lot of research to make sure that we have good items to begin with. You can’t build a good campaign without an item that consumers need.”
The company’s history of choosing the right products — especially in recent years — is almost unmatched. A list of the Direct Response Marketing Alliance (DRMA) member’s hits is not difficult to remember. How about PajamaJeans®? Remember Total Pillow®? Who marketed Twin Draft Guard®, Wonder Hanger®, InstaHang™ and Furniture Fix™? Those legendary DRTV hits are all Hampton Direct products — and all of them have hit in the past six years.
However, the company’s history with consumer products and direct marketing goes way back. “Mail order has a big history in our family, and I’ve been in consumer products since graduating from college,” Heroux says. “I’m also an inventor myself, so the DR business is a perfect fit for me.”
Read the complete September 2012 DRMA Spotlight of Hampton Direct here, and view the Spotlight video here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at firstname.lastname@example.org or (714) 338-6724.