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DRMA Voice October 2012

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11 Oct, 2016

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Legal and Regulatory Voices of DRMA
FTC Increases Scrutiny of Clinical Testing 
Among the most significant developments under the current Federal Trade Commission (FTC) administration have been the heightened substantiation requirements that the FTC has imposed upon marketers of weight-loss and dietary supplement products. While historically the FTC has always required health and safety claims to be substantiated by “competent and reliable scientific evidence,” this standard has previously been defined in a somewhat fluid fashion to mean tests, studies and other evidence that experts in the field would deem necessary to substantiate the claims at issue.
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The FTC Goes Mobile 
As the world goes mobile, so does the Federal Trade Commission (FTC).
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Can You Trademark a Single Color? 
A federal appellate court resolved a lawsuit (Christian Louboutin S.A. v. Yves Saint Laurent America Holding Inc.) between French fashion powerhouses Christian Louboutin and Yves Saint Laurent (YSL), deciding whether a single color may serve as a legally protected trademark in the fashion industry. The suit between the two companies, that both specialize in high-end leather goods, began in 2011 when Louboutin discovered YSL’s plans to sell a monochrome red shoe with a red sole.
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No Consent Decree Is Too Old to be Enforced 
The Federal Trade Commission (FTC) recently announced a $3.7 million settlement with a diet plan marketer by the name of Jason Pharmaceuticals.
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DRMA News & Case Studies

Hampton Direct DRMA Spotlights Hampton Direct: Extending a Long Winning Streak

We’re really picky with the items that we choose,” says Steve Heroux, founder and CEO of Williston, Vt.-based Hampton Direct, a marketer of successful As Seen On TV and retail products. “We do a lot of research to make sure that we have good items to begin with. You can’t build a good campaign without an item that consumers need.”

The company’s history of choosing the right products — especially in recent years — is almost unmatched. A list of the Direct Response Marketing Alliance (DRMA) member’s hits is not difficult to remember. How about PajamaJeans®? Remember Total Pillow®? Who marketed Twin Draft Guard®, Wonder Hanger®, InstaHang™ and Furniture Fix™? Those legendary DRTV hits are all Hampton Direct products — and all of them have hit in the past six years.

However, the company’s history with consumer products and direct marketing goes way back. “Mail order has a big history in our family, and I’ve been in consumer products since graduating from college,” Heroux says. “I’m also an inventor myself, so the DR business is a perfect fit for me.”

Read the complete September 2012 DRMA Spotlight of Hampton Direct here, and view the Spotlight video here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at jyarrington@questex.com or (714) 338-6724.

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