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DRMA Voice November 2015

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3 Nov, 2016

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Upcoming DRMA Events

DRMA Winter Bash: December 8, New York. Click here to RSVP now!

DRMA Benefits and More

Did you know that DRMA members can easily join the who’s who of the performance-based marketing world as part of the DRMA’s annual Preferred Vendor Directory. Click here to create your listing today: 2016 Preferred Vendor Directory

Do you need industry visibility? Market intelligence? Campaign management? Get the DRMA Top 240 Ranking Report. In conjunction with research partner DRMetrix, the DRMA is monitoring the 100 leading cable networks – 24/7/365 – for the most comprehensive ranking of performance-based marketing on TV. To find out more, please visit: http://drmetrix.com/drma_login.php

To find our more about these benefits and the many others available to DRMA members, please visit our DRMA Member Benefits page today!

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Legal and Regulatory Voices of DRMA
FTC Suffers Another Setback in RCT Crusade 
The Federal Trade Commission’s (FTC) crusade to mandate randomized controlled trials (RCT) for health claims is not faring well with the federal judiciary.
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What the FTC’s Win in Wyndham May Mean for Marketers 
On the heels of the Wyndham decision recently issued by the United States Court of Appeals for the Third Circuit in Philadelphia, companies should consider revisiting their data security policies.
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It Was an Interesting Month for Telemarketers 
The proverb “May you live in interesting times” was especially apropos for telemarketers during the past month.
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DRMA News & Case Studies

Recent DRMA Case Studies

PlusOne Company takes a look at the art of sales: Sales: The Greatest Profession in the World

AVC Corp. talks about new retail packaging solutions: Theft-Preventive Packaging for Small Consumer Electronics

Media-Corps shares some secrets to success in Canada: What You Absolutely Must Know Before Advertising in Canada

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

Do you need industry visibility? Market intelligence? Campaign management? Get the DRMA Top 240 Ranking Report. In conjunction with research partner DRMetrix, the DRMA is monitoring the 100 leading cable networks – 24/7/365 – for the most comprehensive ranking of performance-based marketing on TV. To find out more, please visit: http://drmetrix.com/drma_login.php

DNA Response, a full-service agency managing consumer brands in online marketplaces, receives the inaugural Mercury Wing Award, celebrating excellence and achievement in direct response marketing. 

Sky Hanstein joins Concepts TV Productions as a producer. He has worked at several syndicated talk shows such as The Ricki Lake Show, Who Wants to be a Millionaire, and ABC News 20/20.

Hybrid Media Service, a direct response radio agency located in Armonk, N.Y., welcomes Neil Hurwitz as vice president of business development.

A new company established by Thane Direct CEO Amir Tukulj and members of Thane’s management team agrees to acquire the Thane business. Thane Direct is a leading global direct response consumer product developer/manufacturer/marketer. The transaction is expected to close by the end of 2015 and will be financed by Thane and a syndicate of Canadian financial institutions. The move is expected to have minimal impact on any of Thane’s operations or workforce.

DISH Media Sales begins a beta test of its new “impression by impression” programmatic TV marketplace in an effort to attract digital marketers. DISH partners with digital ad tech provider Iponweb on the marketplace build, while also teaming with three demand-side platforms for the test: DataXu, Rocket Fuel, and TubeMogul.

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