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DRMA Voice November 2014

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4 Nov, 2017


DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the DRMA Winter Bash, slated for Dec. 9 in New York. RSVP by clicking here today!

Blue Arrow The nominees for 2014 DRMA Member of the Year will be announced next week! Keep an eye out for the announcement and your instructions on voting for the candidate of your choice. Voting will open on Nov. 17 and the winner of will be announced at the DRMA Winter Bash!

To view a complete list of member benefits, visit today!



Legal and Regulatory Voices of DRMA
Personal Liability for Deceptive Advertising 
Individuals involved in deceptive or unfair advertising practices may be personally liable under the Federal Trade Commission (FTC) Act for judgments against advertisers. When the FTC sues an advertiser for deceptive advertising practices, individuals involved in the creation of the advertising are often surprised to learn that they may be personally liable for a monetary judgment of consumer redress.
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Is FOIA the Key to FTC’s Complaint Database 
Consumer complaints are a fact of life for even the most scrupulous businesses. Complaints can diminish sales and reputation, and generate class action lawsuits, as well as federal or state regulatory investigations. In many cases, monitoring and responding to complaints can head off almost all of these problems, and online resources make it easier than ever to monitor consumer sentiment.
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FTC Flexes ROSCA Muscle for the First Time 
On October 20, the Federal Trade Commission (FTC) announced its first lawsuit alleging violations of the Restore Online Shoppers’ Confidence Act (ROSCA).
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Brain Claims Stimulate Focus (and Action) at the FTC 
It’s no secret that success – and even survival – in today’s uber-competitive world hinge on attainment of a quality education, lifelong learning and skill building, and the capable mental functioning of older Americans as they face longer lives and working years. Among the Baby Boomer generation, the writer Michael Kinsley says the new competition is not longevity per se, but who can keep their “marbles” the longest.
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Committee Corner
DRMA News & Case Studies

DRMA Spotlight: Keeping an Edge

“We’ve always been innovators in the industry — we’ve disrupted it a few times,” says Rob Medved, Burlington, Wis.-based CEO of Cannella Response Television. “Like any business, you die if you stay stagnant. We’re on the front edge of what fills the funnel for our clients. We have to be the eyes and ears for change.”

Read the complete DRMA Spotlight here. And view the DRMA Spotlight video here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at [email protected] or (714) 338-6724.

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