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DRMA Voice November 2013

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5 Nov, 2016


DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow The nominees for the DRMA Member of the Year Award will be announced soon! Keep an eye out for your nominees and information on your right, as a DRMA member, to vote for the winner! The DRMA Member of the Year is an employee or leader of a DRMA member company who, during the past year, has exemplified the best and most consistent values of the direct response marketing business and has promoted both the value of DR marketing and the DRMA far and wide. The winner will be announced on Dec. 10 at the DRMA Winter Bash in New York.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year. Below is the upcoming schedule:

Blue Arrow DRMA Winter Bash: Tuesday, Dec. 10, New York Beer Company, Manhattan. Click here to RSVP today!

Blue Arrow DRMA Chicago Reception: Monday, March 17, 2014, Location TBD, Chicago.

To view a complete list of member benefits, visit today!

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Legal and Regulatory Voices of DRMA
S.O.S. to SMS: Are You Still Alive? 
Unless you’ve been on an extended overseas vacation, you’ve probably heard about the stringent new Federal Communication Commission (FCC) telemarketing rule under the Telephone Consumer Protection Act (TCPA) that took effect on Oct. 16 – just in time for the FCC to return from the government shutdown to enforce it, with plenty of help from class action attorneys picturing future luxury vacations of their own.
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Affinion Settles With 46 States for More Than $30 Million 
This past month, Affinion Group Inc. and its subsidiaries, Triligeiant and Web Loyalty, reached an agreement with a multistate group of 46 attorneys general relating to the company’s marketing of discount club and membership services. These memberships were typically offered as an “upsell” after the consumer entered into a transaction with the primary marketer and involved the passage by the primary marketer of the consumer’s account billing information to Affinion.
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California Class Action Against Skype Arises From ‘Fine Print’ 
A class action against Skype Inc. that had been dismissed previously by a trial judge has been revived by a California Court of Appeals decision. The ruling is worth knowing about if you’re a direct-to-consumer marketer and you make disclosures in your “fine print.”
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California’s Sherman Law Partially Preempts Fed NLEA Statutes 
In 1990, the U.S. Congress amended the Food, Drug and Cosmetics Act (FDCA) by passing the Nutrition Labeling and Education Act (NLEA). Its stated purpose in doing so was to clarify and strengthen the Food and Drug Administration’s (FDA) authority to require nutrition labeling on foods and to establish the circumstances under which claims may be made about nutrients in food.
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DRMA News & Case Studies

DRMA Spotlight Update: Cannella Response Television — 'Believers in Video'

In March, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Cannella Response Television, a media buying agency with offices in Burlington, Wis., and Los Angeles. Tony Besasie, president, and Rob Medved, CEO, shared insights on the company’s focus and the growing importance of data.

Recently, Response caught up with Besasie and Medved again for a Spotlight Update.

Read the complete DRMA Spotlight Update here, and view the video interview from the March issue by Response Editor-in-Chief Thomas Haire here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at or (714) 338-6724.

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