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DRMA Voice May 2016

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10 May, 2016

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DRMA Summer Bash: Wednesday, July 27, 6-9 p.m. Southern California. Click here to RSVP!

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Do you need industry visibility? Market intelligence? Campaign management? Get the DRMA Top 240 Ranking Report. In conjunction with research partner DRMetrix, the DRMA is monitoring the 100 leading cable networks – 24/7/365 – for the most comprehensive ranking of performance-based marketing on TV. To find out more, please visit: http://drmetrix.com/drma_login.php

To find our more about these benefits and the many others available to DRMA members, please visit our DRMA Member Benefits page today!

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Legal and Regulatory Voices of DRMA
Beware of IP Scams 
Be on the lookout for intellectual property (IP) and domain name-related schemes specifically designed to get you to needlessly part with your cash.
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This Article Is 100% Natural (I Hope the FTC Agrees) 
Consumer demand for “natural” products is showing little sign of slowing, and marketers are eager to meet that demand. The problem, of course, is the question: just what is “natural”?
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Are Chipotle’s ‘GMO-Free’ Claims Deceptive? 
Chipotle Mexican Grill Inc. claims to be the first national restaurant company to disclose the so-called genetically modified organism (GMO) ingredients in its food, and the first to cook only with non-GMO ingredients.
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Supreme Court Rules Government Cannot Freeze ‘Untainted’ Funds 
In the December 2015 edition of The DRMA Voice (Supreme Court to Decide Whether Government can Freeze ‘Untainted’ Funds), I wrote about the U.S. Supreme Court oral argument this term in Luis v. United States, which framed – in stark relief – the tension between the government’s interest in preserving assets for victims of fraud and the defendant’s interest in legal representation.
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DRMA News & Case Studies

Recent DRMA Case Studies/Exclusives

The latest DRMA member case study from Chargeback Gurus looks at a payment processing fraud case in the gemstones market: Diamonds in the Rough

Cornerstone Resource Partners' case study focuses on Time-Life Music's original DRTV success story as an example of an iconic success in performance-based marketing: When Less Was More

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

The DRMA asks the industry to line up behind the work of Samia Solah of TVentas to help the people of Ecuador recover from last month’s disastrous earthquake. Samia and TVentas have been working feverishly, admirably, and ambitiously to drive donations to help those affected. With the help of a friend of Samia who now resides in the U.K., a GoFundMe has been set up to drive donations to Samia and TVentas’ efforts. Please, take the time to visit the GoFundMe site linked below and — if you’re able — give to the cause: https://www.gofundme.com/donations4Ecuador

Chris Peterson rejoins creative and media agency R2C Group as managing partner. He held the same title from 2008 to 2012 and will lead key accounts and optimize revenue growth and performance from the agency’s San Francisco office. The agency also hires David Maher as its new chief financial officer. Maher will work in the agency’s Portland, Ore., office and will report to CEO and co-founder Michelle Cardinal.

For the second consecutive year, Motivational Fulfillment & Logistics Services is selected the best fulfillment and logistics company in Chino, Calif. The company was also elected to the Chino Business Hall of Fame.

Lincoln Media Services Inc. promotes Suzy Chestler to traffic coordinator.

DRMetrix, a research partner of Response, begins distributing a new version of its weekly Spend Index™ retail ranking report for the As Seen On TV industry to retailers and DRTV marketers. DRMetrix monitors national cable networks and identifies and tracks airings for all DRTV short- and long-form creative, using state of the art ACR and optical character recognition technologies.

TV and innovation advertising agency Atomic Direct wins two 2016 Telly Awards for its latest Mission Athletecare Enduracool cooling towel spot.

Cannella Response Television announces the following members of its team have been appointed vice president: Christi Anderson, performance-based media client services; Maureen Gabriel, long-form media, national networks; Caitlin Haire, new business development; Molly Kolton, controller; Patty Mertes, group director, short-form; Jim Radmann, network operations center; Carol Reda, performance-based media operations; and Ankeet Shah, information technology.

AVC Corp. appoints Sharon Van Roo as vice president of merchandising. She was formerly vice president of division merchandise for seasonal merchandise and senior director of jewelry and accessories at Sam’s Club.

a2b Fulfillment, a leading provider of business support services including order fulfillment, customer care, and value-added services, is celebrating its 15th anniversary.

Tech platform Canvs, a company that analyzes social media responses to understand emotional reactions, partners with global media giant Turner. The move allows Turner’s new social insights tool Launchpad to use Canvs’ analytics capabilities on social media.

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