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DRMA Voice May 2015

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5 May, 2016

DRMA

DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the upcoming DRMA Summer Bash, slated for July 22 in Irvine, Calif. RSVP here today!

Blue Arrow The DRMA thanks its members and all registered attendees for their support of Response Expo 2015 at the Hilton San Diego Bayfront! Thanks to you, our exhibitors, sponsors and speakers, the event — which took place April 21-23 — was another success. We'll see you back in San Diego on April 26-28, 2016!

To view a complete list of member benefits, visit www.TheDRMA.com today!



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Legal and Regulatory Voices of DRMA
FTC Claim Against Commerce Planet President ‘Discharged’ in Bankruptcy 
In “Settle or Fight the FTC: A ‘Hobbesian’ Choice” (July 2012), I wrote that the former president of now defunct Commerce Planet, Charles Gugliuzza, was found liable for deceptive marketing of a “free trial” of an eBay moneymaking product with a negative option feature and ordered to pay $18.2 million in a Federal Trade Commission (FTC) action filed in U.S. District Court in the Central District of California. The court said the negative option was not “clearly and conspicuously” disclosed, leaving the deceptive “net impression” that the consumer could get the product for free.
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‘Made in the USA’ Class Actions Create Controversy in California 
During the past year, an uptick in the number of class actions brought for alleged false claims of “Made in the USA” on retail products in California became clear. Common sense suggests that a national law granting authority to a federal agency to regulate claims of U.S. origin would preclude individual states from making 50 different standards in the same space – but two California federal judges recently suggested otherwise.
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Cutting Off the Counterfeiter’s Lifeline 
When it comes to fighting counterfeiters, cease-and-desist letters are fine, and Digital Millennium Copyright Act (DCMA) takedown letters are helpful. But most counterfeiters operate online and go to great lengths to hide their identities.
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DRMA News & Case Studies

DRMA Spotlight: Processing the Right Answers for Clients

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Los Angeles-based Swipe Payment Solutions. In that time, Curtis Kleinman has risen to the title of chief operating officer and the company has made major inroads in both staffing and technology to service its burgeoning client base. Recently, Response caught up with Kleinman for this Spotlight Update.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at jyarrington@questex.com or (714) 338-6724.

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