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DRMA Voice May 2014

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13 May, 2014

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Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the DRMA Summer Bash, slated for July 24 in Irvine, Calif. RSVP by clicking here today!

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Legal and Regulatory Voices of DRMA
Going Green? Make Sure You Know the Rules 
According to Environmental Leader, a leading daily trade publication that reports on energy, environmental and sustainability news, almost three out of four consumers consider the environment when they shop. This number, reported in 2013, is up from 66 percent in 2008.
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FTC, RCT, POM and DNA: A Witches' Brew of Confusion for Supplement Marketers 
While the appeal of the Federal Trade Commission's (FTC) order in POM Wonderful that "disease treatment" claims must be backed by two randomized controlled trials (RCT) inexorably makes its way to the Supreme Court (oral argument was heard in the D.C. Circuit Court of Appeal on May 2), the debate over the proper substantiation standard rages on within the FTC itself, among a revolving set of commissioners.
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Dealing with Proposition 65 Compliance for Herbal Supplements Marketed in California 
As a manufacturer of herbal supplements, you may already be familiar with California's Proposition 65. That statute, which has been in existence for nearly 30 years, prohibits businesses from knowingly and intentionally exposing any individual to a chemical known to the state to cause cancer or reproductive toxicity without first giving clear and reasonable warning to such individual of the existence of such chemical. The penalty for violating Proposition 65 is $2,500 per day, per violation – and each sale to an individual consumer can be penalized as a separate violation.
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Blame Canada: 'CEMs' Will Change the Way You Market 
In late December 2013, the final version of Canada's Anti-Spam Legislation (CASL) was published. Viewed by many as one of the world's most stringent anti-spam laws, CASL applies to any commercial electronic message (CEM) sent within or opened in Canada. Because the prevalence of Web-based E-mail and mobile devices will make it almost impossible for marketers to segregate their Canadian consumers, U.S. direct marketers will need to examine how the new law affects their marketing practices. CASL provisions will be phased in between July 1, 2014 and July 1, 2017.
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DRMA News

DRMA Spotlight: Argo Marketing Group — 'Growing Smiles on Customers' Faces'

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says Jason Levesque, CEO and founder of Argo Marketing Group. “I could only get cell reception near the front door of my house. This was AT&T and Maine — it was horrible. And I went through that $400 pretty darn quick.”

Recently, Response caught up with Levesque for this DRMA Spotlight feature.

Read the complete DRMA Spotlight here. Or view the exclusive DRMA Spotlight video interview here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at jyarrington@questex.com or (714) 338-6724.

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