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DRMA Voice March 2017

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14 Mar, 2017

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Legal and Regulatory Voices of DRMA
Don’t Let Your Ads Foul Out 
March is upon us, which means it is time for the madness to begin. Every year at this time, the National Collegiate Athletic Association (NCAA) gears up to host its annual men’s college basketball tournament. But the basketball court is not the only place where the stakes are high.
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Protecting Against Product Liability Actions 
When starting a business, your top priority should be to ensure that your product is safe from any risks to the consumer. Although not all risks can be prevented, it is good to be proactive when in the beginning stages of creating a product. Your capability of avoiding such actions depends on your product’s stage of development.
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Committee Corner
The Quandary in TV’s Advertising Evolution 
“There are two kinds of fools. One says, ‘This is old, therefore it is good’; the other says, ‘This is new, therefore it is better.’” – Dean Inge
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Face Time Beats ‘FaceTime’ … Every Time 
It’s March 2017, and we live and work in a world where most of us are inextricably glued to our devices. Modern technology, and especially modern mobile technology, is an undeniably enormous and wondrous tool that has transformed our work capabilities, our efficiency, and the ways in which we do business.
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‘E.T. Phone Home!’ The Effects of Artificial Intelligence on Marketing 
To prevent serious error and catastrophic leadership missteps, the chief marketing officer (CMO) of the future needs to carefully examine and understand how artificial intelligence (AI) affects the brand arc.
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DRMA News & Case Studies

Recent DRMA Case Studies/Exclusives

The latest DRMA member case study – from Shopper Approved – detailing its work with FTD, is online now: Shopper Approved Gives FTD Peace of Mind

A DRMA member case study from Mojo looks at the solid digital success of My Shiney Hiney: Mojo Helps My Shiney Hiney Bring Sexy Back

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

InterMedia Advertising® appoints Charles Dethloff as new business development manager to expand InterMedia’s client base, drive introductions and meetings with potential clients, and act as InterMedia’s first point of contact.

National Merchants Association in Temecula, Calif., promotes Brian Randolph to CEO, Jacob Bennett to chief risk officer, and Jason Holderness to chief technology officer.

Tech company TVSquared raises $6.5 million. Calum Smeaton, TVSquared’s CEO and founder, says, “Global TV advertising is continuing to grow at an astounding rate because TV is the most effective marketing channel. With 87 percent of viewers watching with second-screen devices nearby, TV is now even more powerful as a primary driver of digital activity. This funding will help us continue to provide advertisers with the technology they need to optimize TV for the greatest response.”

SintecMedia, a software provider to TV media brands, teams with PremiumMedia360 to deliver real time, actionable data from TV networks to ad agencies – standardized to work directly with agencies’ ad management software.

Direct response tech and research company DRMetrix releases its first major update for AdSphere in 2017. The update includes customized reporting for filters related to creative length, networks, and any combination of phone, web, SMS/text, and mobile app.

Welcome New DRMA Members!

We're excited to welcome the newest members of the DRMA. We thank and salute you for joining the Alliance for Performance-Based Marketers! DRMA Members who joined us in January and February 2017 are:


Barrington Media Group

CBN Advertising



Entertainment Studios

Fandom Marketing Inc.

Media Monitors

Neater Pet Brands


PC Pitstop LLC

Quality Analytics

Star Uno


TowerData Inc.


Veritone One

VisoPay LLC

V-Me Media Inc.

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March 19-22, 2017 | Las Vegas
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March 20-22, 2017 | Las Vegas
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