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DRMA Voice March 2016

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8 Mar, 2016

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Response Expo 2016: April 26-28, San Diego. Click here to register now!

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Legal and Regulatory Voices of DRMA
Brand Security: Why It May Be Time to Stop Manufacturing in China 
“Made in China.” It’s on almost every product we buy. Most product marketers and distributors assume that manufacturing in China is the best option for their bottom lines, and – if you strictly consider the manufacturing costs – it usually is. However, there are many hidden costs that come with manufacturing a product in China. For example, lack of quality control and rampant intellectual property (IP) infringement may make manufacturing in China more expensive than in countries closer to home.
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California Call Recording Class Actions: Present and Future – Part II 
As plaintiffs have run into greater difficulty certifying call-recording class actions under Section 632 of California’s Invasion of Privacy Act (CIPA), they have begun shifting their focus to another portion of CIPA: Section 632.7, the provision applicable to communications made over radio, such as wireless cellular phones.
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FTC ‘Avalanche’ Crushes Settling Defendant for Fibbing on Financials 
The Merriam-Webster Dictionary figuratively defines “avalanche” as “a sudden great or overwhelming rush or accumulation of something,” such as being hit by an avalanche of paperwork. Last month, a party to a settlement with the Federal Trade Commission (FTC) was a hit by a different avalanche of sorts: a federal court order lifting the suspension on a $3.2 million judgment for misrepresenting his financial ability to pay during settlement talks.
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Human Trafficking, Your Supply Chain and the California AG Office 
Human trafficking is a global scourge and one that has the full attention of officials at all levels of law enforcement. It was a hot topic at the National Association of Attorneys General’s Winter Meeting in February.
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DRMA News & Case Studies

Recent DRMA Case Studies/Exclusives

A new Cornerstone Resource Partners case study focuses on Time-Life Music's original DRTV success story as an example of an iconic success in performance-based marketing: When Less Was More

Koeppel Direct shares an exclusive new infographic on political ad spending as the primary season continues: Political Campaign Spending Activities in the Digital Age

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

CoreMedia Systems expands its senior leadership team by promoting four long-time employees: Garrett Alston is now vice president/director of client services; Gregory Brooks becomes director of development; Joe Diaco advances to vice president of client performance; and Gabrielle Schueler rises to vice president/director of product management.

Concepts TV Production hires Jon Calderaro as a senior producer for the East Coast branch. Calderaro was director of West Coast operations for Concepts West from 2000 to 2008. Additionally, broadcast public relations veteran Sky Hanstein is leading the expansion of Concepts TV Productions’ Concepts Video: Corporate Communications division. He recently completed a successful live satellite media tour promoting National School Choice Week in San Francisco. ConceptsVideo will now offer satellite media tours and video news release services, under Hanstein’s purview.

Nielsen announces a multiyear renewal with Hearst Television for Nielsen’s Local Television Measurement. Hearst will continue to have access to Nielsen’s local market ratings data, which come from local people meter, diary markets, code reader, and analytical services, among other sources and methodologies.

Vista/ACI, a full-service direct response agency in Scottsdale, Ariz., welcomes Renee Rochman, a 28-year veteran of the direct response industry, as media director, and Alanah Andersen, a 17-year veteran of the direct response industry as PI/traffic manager.

Cornerstone Resource Partners Inc., a direct response services company, adds two new partners: Kelly Willett of Strategic Media Marketing will manage televised home shopping and international sales; and Bruce Stone of Applied Perceptions will oversee customer service, retention, incremental sales, and quality assurance.

Northern Lights Direct, a DRTV and digital advertising services company, produces an ad campaign for Green Shield Canada (GSC), Canada’s only national nonprofit health and dental benefits specialist. The campaign promotes GSC’s SureHealth™ plans, which protect Canadians from routine and unexpected health costs not covered by government health insurance plans.

Marketing Maven, a bicoastal integrated marketing agency, announces that its launch campaign for client Woof Washer 360 was recognized as a finalist for a 2015 North American Excellence Award.

Response research partner DRMetrix is offering free weekly Spend Index™ rankings as part of its commitment to provide the most accurate As Seen On TV product rankings to the DRTV and retail industries.

a2b Fulfillment will serve as a contender prime sponsor at the Eighth Annual Georgia Logistics Summit, April 19-20 at the Georgia World Congress Center in Atlanta.

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