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DRMA Voice June 2017

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20 Jun, 2017

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Legal and Regulatory Voices of DRMA
How Harmful Can One Text Be? 
How much liability can one call or text create for a telemarketer? The real answer is that it may depend on where your case is filed. While some courts have said that a single call may be enough to trigger liability, two recent decisions in New Jersey show that sometimes one call is not enough. (Nor are three, at least under the factual scenarios alleged in those cases.)
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Federal Court Ruling Against Retailers Could Spell Trouble for Supplement Companies 
A recent ruling by a federal district court holding that Walmart, Target, and Walgreens could face liability for the sale of supplements manufactured by NBTY that allegedly did not contain the advertised ingredients could set some dangerous precedents for the direct response industry.
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Committee Corner
Growing ‘Unicorns’ With Brand Response TV Advertising 
During the past few Super Bowl games, advertisements from prominent tech companies have popped up between the inevitable ads for Pepsi, beer, and the latest SUVs. Startups have traditionally focused their advertising dollars on digital channels, but whether it’s a seven-figure Super Bowl spot or a daytime ad on a cable network, TV is becoming an increasingly important part of the startup advertising arsenal.
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Get Out What You Put In 
When it came time to renew my DRMA membership this year, there was no question what I was going to do. I have received tremendous value out of my DRMA membership with DRMA during the past 12 years — and I know you will too.
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DRMA News & Case Studies

Recent DRMA Case Studies/Exclusives

In our newest DRMA member case study, Incremental Media discusses a new technology take on an old direct marketing war horse: Digital Retargeting Moves to the Next Level ... Offline

A DRMA member case study from Mojo looks at the solid digital success of My Shiney Hiney: Mojo Helps My Shiney Hiney Bring Sexy Back

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

The Eighth Annual DRMA Summer Bash celebrates a new location this year: aboard the historic Battleship U.S.S. Iowa in Los Angeles on Tuesday, July 25, from 6-9 p.m. The event is sponsored by Digital Target Marketing, DirectAvenue, Motivational Fulfillment & Logistics Services, Pacific Media Technologies, and Strategic Media. The Port of Los Angeles was home to the United States battle fleet from 1919 to 1940, until it was transferred to Pearl Harbor, Hawaii, and more recently to the Long Beach (Calif.) Naval Shipyard. The Battleship U.S.S. Iowa is the only battleship museum on the West Coast and the namesake of the last class ever constructed. Built more than 70 years ago, she stands as a testament to American ingenuity and engineering. Known as the Battleship of Presidents, the Iowa promises Summer Bash attendees a unique and memorable experience on the waterfront. Please visit to RSVP for the Summer Bash today.

Argo Marketing Group, a Maine-based contact center serving both domestic and international clients, announces it has changed its name to Argo Contact Centers. Officials say the rebrand was needed to better represent the company.

a2b Fulfillment was an exhibiting sponsor for the Georgia Logistics Summit last month in Atlanta.

Sling TV’s premium inventory is now available programmatically through video ad serving platform SpotX, along with addressable consumer segments, like would-be-vacationers, auto intenders, and back-to-school shoppers. These segments will be anonymously matched with Sling TV subscribers for ads to be dynamically inserted in live and on-demand content via SpotX’s platform.

KPI Direct, an integrated direct marketing and brand management agency, rebrands Rivet Digital as KPI Convert, a full-service digital marketing agency. Jeff Mitchell, former co-founder and president of Digital Impulse, will be president of KPI Convert.

Adam Warren, co-founder and CEO of OpenJar Concepts, announces that his new children’s book, “A Bear With Pants,” has been published. It’s the story of how a young bear with one leg shorter than the other overcomes bullying. The story, written by Warren, is illustrated by Los Angeles artist Zack Arnett.

R2C Group, the data-driven creative and media agency, hires Joy McCammon as director of talent management. She will provide strategic direction across all aspects of human resources for the agency.

Newton Media is selected as the agency of record for Wholetones: The Healing Frequency Music Project, a seven-disc-set of music created by musician, author, and speaker Michael Tyrrell. Newton Media will develop a strategic media test campaign for placement of a 30-minute DRTV program to air nationally, starting early in the third quarter.

A pair of agencies, Script to Screen (STS) and M2 Marketing and Management Services, celebrate two awards won by their client, Gwynnie Bee. The plus-size clothing rental service earned the 2017 AdSphere Award for Best Infomercial – Miscellaneous (which was presented during Response Expo in April) and also earned a 2017 Jordan Whitney Greensheet Award for Best Fashion Infomercial.

Brand response creative boutique Avalanche Creative Services expands its digital reach with the announcement of four new employees: Noah Schoer as account coordinator; Nirvana Sayers in graphic design; Christopher Alincastre in marketing; and Deanna Brigandi in art and copywriting.

Yangaroo Inc., a secure digital media management and distribution company, announces a 29-percent year-over-year revenue increase in its first-quarter 2017 results. The company also notched consecutive profitable quarters for the first time.

Sprint chooses Horizon Media as its new media agency. Previously serviced by Mediavest/Spark, Sprint spent an estimated $700 million on media in 2016, according to Response research partner Kantar Media.

Matti Kon, CEO of InfoTech Solutions for Business Inc., shares cyber security tips via Cheddar, an online news network. Kon has 30-plus years of experience in developing and integrating computer systems for both corporate America and the industrial-military complex and is a regular contributor to media including WPIX 11, ABC News, Al Jazeera, and others. You can find the interview here:

Blue Vase Marketing and Great Falls Marketing, both DR sales and customer retention services in New England, announce that Great Falls will absorb Blue Vase’s call center capabilities. Consistent client growth has provided Great Falls the opportunity to expand and open multiple call centers throughout Maine in recent years.



DRMA Summer Bash
July 25, 2017 | Los Angeles
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eTail East 2017
August 14-17, 2017 | Boston
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Affiliate Summit East 2017
July 30-Aug. 1, 2017 | New York
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NACDS Total Store Expo 2017
August 19-22, 2017 | San Diego
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