Recent DRMA Case Studies/Exclusives
The latest DRMA member case study from FDAImports.com dives into the BeActive Brace's battle with the Food and Drug Administration: How the FDA Almost Stopped the BeActive Brace
InterMedia Advertising delves into optimization in its recent DRMA member submission: InterMedia Advertising POV Series: Optimization
For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.
DRMA Member News
Erica Meloni, director of new products at Top Dog Direct and a 14-year veteran of the company, passed away on May 24 due to complications from breast cancer. She was 40. Bill McAlister, president of Top Dog Direct and a member of the Response Advisory Board, says, “Erica was our beam of light — she made me laugh every day and was an invaluable part of my company. I loved her, and I will miss her more than anyone can possibly imagine. She cannot be replaced.” In lieu of flowers, the family requests contributions to the education fund for her daughter Lily Meloni be sent to: c/o Bank of America, 503 S. Oxford Valley Road, Fairless Hills, PA 19033.
DISH Media Sales announces that Brian Norris, director of DISH Media Sales, now oversees all national short-form ad inventory, including general market and direct response. Scott Berger, general manager of direct response, will lead the company’s day-to-day direct response business operations.
O’Dwyer’s PR ranks Marketing Maven the No. 99 public relations agency in the nation for 2015. Marketing Maven grew 48.9 percent from 2014.
a2b Fulfillment President and Owner Ayal Latz participates as a panelist for an educational breakout session on e-commerce order fulfillment at the International Warehouse Logistics Association’s Convention.
The Libman Co., a household and commercial cleaning products manufacturer, teams with brand-based direct response agency Northern Lights Direct to launch a new DRTV campaign called “Introducing FlexClean,” a multi-pad, all-purpose cleaning system. The agency also produces a 60-second DRTV spot titled “Screen Time” for Speakaboos, an educational technology company that promotes learning through interactive media for children.
OpenJar Concepts Inc. promotes Adam Casas to vice president of information services.
National Merchants Association names Angelo Ponzi chief strategy officer. Ponzi is helping to spearhead strategy and growth as the association seeks to double its workforce to more than 300 employees by the end of 2017.