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DRMA Voice June 2016

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7 Jun, 2016


Upcoming DRMA Events

DRMA Summer Bash: Wednesday, July 27, 6-9 p.m., Irvine, Calif. Click here to RSVP!

DRMA Marketer of the Year Event: Wednesday, September 14, 9 p.m.-midnight, Las Vegas. Click here to RSVP!

DRMA Winter Bash: Tuesday, December 6, 6-9 p.m., New York. Click here to RSVP!

DRMA Benefits and More

Do you need industry visibility? Market intelligence? Campaign management? Get the DRMA Top 240 Ranking Report. In conjunction with research partner DRMetrix, the DRMA is monitoring the 100 leading cable networks – 24/7/365 – for the most comprehensive ranking of performance-based marketing on TV. To find out more, please visit:

Coming soon: the DRMA will announce a new initiative designed to foster even more unity in the performance-based marketing community — one that will allow DRMA members and industry leaders to get even more involved in shaping the future of the business. Keep an eye on social media and your email in the coming weeks!

To find our more about these benefits and the many others available to DRMA members, please visit our DRMA Member Benefits page today!

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Legal and Regulatory Voices of DRMA
FTC Scores Big Win Against Amazon in Kids’ Apps ‘Unfairness’ Case 
We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that. The vast majority of its cases are brought against deception or fraud. By statute, however, the FTC also is empowered to prevent “unfairness.” As interpreted by the FTC, a business act or practice is unfair if it: (a) causes substantial consumer injury that is (b) not “reasonably avoidable” and (c) not outweighed by any benefit to consumers or competition.
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Antitrust vs. Anti-Trump: The Donald’s Feud With Amazon 
Amazon is the largest internet-based retailer in the United States, and it is growing exponentially. Consumers have come to rely on the retailer — and what’s not to love about Amazon Prime — to the tune of more than $107 billion in net sales in 2015. It kicked off the summer by hitting an all-time high of more than $724 per share, leaving Facebook and other high valued companies in the dust. And though Amazon is showing no signs of slowing down (it’s looking to become a multi-trillion dollar company in the next 10 years), due to some of its practices — and failures — it may soon be facing a difficult fight from product distributors, and maybe even … Donald Trump?
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Old Law Spawns New Class Action Headaches 
An obscure, decades-old New Jersey law has found new life in the hands of plaintiffs’ attorneys, who hope to extract large settlements from marketers by alleging their website terms and conditions do not comply with the law.
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DRMA News & Case Studies

Recent DRMA Case Studies/Exclusives

The latest DRMA member case study from dives into the BeActive Brace's battle with the Food and Drug Administration: How the FDA Almost Stopped the BeActive Brace

InterMedia Advertising delves into optimization in its recent DRMA member submission: InterMedia Advertising POV Series: Optimization

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

Erica Meloni, director of new products at Top Dog Direct and a 14-year veteran of the company, passed away on May 24 due to complications from breast cancer. She was 40. Bill McAlister, president of Top Dog Direct and a member of the Response Advisory Board, says, “Erica was our beam of light — she made me laugh every day and was an invaluable part of my company. I loved her, and I will miss her more than anyone can possibly imagine. She cannot be replaced.” In lieu of flowers, the family requests contributions to the education fund for her daughter Lily Meloni be sent to: c/o Bank of America, 503 S. Oxford Valley Road, Fairless Hills, PA 19033.

DISH Media Sales announces that Brian Norris, director of DISH Media Sales, now oversees all national short-form ad inventory, including general market and direct response. Scott Berger, general manager of direct response, will lead the company’s day-to-day direct response business operations.

O’Dwyer’s PR ranks Marketing Maven the No. 99 public relations agency in the nation for 2015. Marketing Maven grew 48.9 percent from 2014.

a2b Fulfillment President and Owner Ayal Latz participates as a panelist for an educational breakout session on e-commerce order fulfillment at the International Warehouse Logistics Association’s Convention.

The Libman Co., a household and commercial cleaning products manufacturer, teams with brand-based direct response agency Northern Lights Direct to launch a new DRTV campaign called “Introducing FlexClean,” a multi-pad, all-purpose cleaning system. The agency also produces a 60-second DRTV spot titled “Screen Time” for Speakaboos, an educational technology company that promotes learning through interactive media for children.

OpenJar Concepts Inc. promotes Adam Casas to vice president of information services.

National Merchants Association names Angelo Ponzi chief strategy officer. Ponzi is helping to spearhead strategy and growth as the association seeks to double its workforce to more than 300 employees by the end of 2017.

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