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DRMA Voice June 2015

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2 Jun, 2015


DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the upcoming DRMA Summer Bash, slated for Wednesday, July 22 in Irvine, Calif. RSVP here today!

Blue Arrow The DRMA thanks its members and all registered attendees for their support of Response Expo 2015 at the Hilton San Diego Bayfront! Thanks to you, our exhibitors, sponsors and speakers, the event — which took place April 21-23 — was another success. We'll see you back in San Diego on April 26-28, 2016!

To view a complete list of member benefits, visit today!


Summer Bash
Legal and Regulatory Voices of DRMA
Fade to Gray: FTC Colors in Enforcement Against Hair Supplement Marketers 
The Federal Trade Commission's (FTC) scrutiny of supplements that claim to cure diseases or cause significant weight loss without exercise is well known and amply documented. But recently, the agency made clear that its supplement advertising investigations cannot be pigeonholed when it went after the marketers of several hair care supplements.
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Has the FTC Lost Its Legal Mojo? 
Wonders never cease. The seemingly invincible Federal Trade Commission (FTC), so used to having its way with federal judges, now appears to find itself on a bit of a losing streak – if not in an outright slump.
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FTC Issues New Guidance on Endorsements and Related Online Disclosures 
Last week, the Federal Trade Commission (FTC) released updates to the frequently asked questions (FAQs) to its Guides Concerning Use of Endorsements and Testimonials In Advertising.
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Statements at Industry Conferences Could Be Actionable 
In Underground Solutions Inc. (USI) v. Eugene Palermo, a federal district court considered whether the alleged false statements by a competitor's paid spokesperson at an industry conference about a company's product could form the basis for business tort and false advertising claims brought under California law.
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DRMA Spotlight: Processing the Right Answers for Clients

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Los Angeles-based Swipe Payment Solutions. In that time, Curtis Kleinman has risen to the title of chief operating officer and the company has made major inroads in both staffing and technology to service its burgeoning client base. Recently, Response caught up with Kleinman for this Spotlight Update.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at or (714) 338-6724.

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