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DRMA Voice June 2014

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3 Jun, 2016

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Legal and Regulatory Voices of DRMA
FTC Continues to Target Weight-Loss Claims and Fake News Websites 
On May 15, the Federal Trade Commission (FTC) filed a complaint against several companies and individuals arising out of their online advertising for a dietary supplement called “Pure Green Coffee,” which made weight-loss claims at buypuregreencoffee.com, buygreenweightloss.com, and other sites.
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FTC Seeks More Control Over Data Brokers 
Consumer privacy and data security continues to be a top priority for the Federal Trade Commission (FTC). Now the Commission has expanded its efforts from enforcement to regulation by encouraging Congress to enact legislation designed to make data broker practices more visible to consumers and to give consumers more control over the amount of their personal information that is being collected and shared by data brokers.
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The Independent Contractor Dilemma 
Hiring an independent contractor (IC) rather than an employee can have several benefits for a business owner, including reduced tort liability and diminished tax liability. But when a client tells me they want to hire someone as an IC my answer is, usually, “Not so fast.”
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Deceptive Drug Marketing Claims Barred by California’s Safe Harbor Doctrine 
In the case of In re: Celexa and Lexapro Marketing and Sales Practice Litigation, the plaintiffs filed a lawsuit against Forest Laboratories Inc. for violation of the California Consumer Legal Remedies Act, Unfair Competition Law and False Advertising Law – alleging misrepresentation and concealment of material information about the efficacy of the anti-depressant drug Lexapro with respect to the treatment of major depressive disorder (MDD) in pediatric patients.
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DRMA News & Case Studies

DRMA Spotlight: Argo Marketing Group — 'Growing Smiles on Customers' Faces'

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says Jason Levesque, CEO and founder of Argo Marketing Group. “I could only get cell reception near the front door of my house. This was AT&T and Maine — it was horrible. And I went through that $400 pretty darn quick.”

Recently, Response caught up with Levesque for this DRMA Spotlight feature.

Read the complete DRMA Spotlight here. Or view the exclusive DRMA Spotlight video interview here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at jyarrington@questex.com or (714) 338-6724.

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