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DRMA Voice July 2016

Summer Bash 2016
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12 Jul, 2016


Upcoming DRMA Events

DRMA Summer Bash: Wednesday, July 27, 6-9 p.m., Irvine, Calif. Click here to RSVP!

DRMA Marketer of the Year Event: Wednesday, September 14, 9 p.m.-midnight, Las Vegas. Click here to RSVP!

DRMA Winter Bash: Tuesday, December 6, 6-9 p.m., New York. Click here to RSVP!

DRMA Benefits and More

Take just one minute to check out our new animated video designed to drive DRMA membership — and once you've taken a look, share it with your fellow business leaders as we drive the DRMA to become the industry's most inclusive and wide-ranging organization:

Do you need industry visibility? Market intelligence? Campaign management? Get the DRMA Top 240 Ranking Report. In conjunction with research partner DRMetrix, the DRMA is monitoring the 100 leading cable networks – 24/7/365 – for the most comprehensive ranking of performance-based marketing on TV. To find out more, please visit:

To find our more about these benefits and the many others available to DRMA members, please visit our DRMA Member Benefits page today!

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NEW A2B 120 7-12


NEW Summer Bash
Legal and Regulatory Voices of DRMA
Supreme Court Hands TCPA and Privacy Defendants a Gift 
The U.S. Supreme Court handed telemarketing and privacy defendants a nice gift in May. In Spokeo Inc. v. Robins, the court denied standing to an individual who had brought a federal class action against a consumer reporting agency that operates a “people search engine” for users, including employers wanting to evaluate job applicants. He charged that the company, Spokeo, had violated procedures in the Fair Credit Reporting Act (FCRA) and, in doing so, had generated inaccurate information on him.
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Misplaced Modifiers? 
The hottest buzzword in food production is an abbreviation: GMO, which stands for genetically modified organism. The undisclosed use of GMOs has generated a good deal of controversy, regulation, and litigation.
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In Case of Negotiation Breakdown, Always Be Trial Ready 
Consider this line from FBI Director James Comey: “We have a name for prosecutors who have never lost – the ‘Chickens--t Club.’” When it comes to going to court, the most important skill isn’t success rate, but fearlessness.
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DRMA News & Case Studies

Recent DRMA Case Studies/Exclusives

InterMedia Advertising's white paper looking at the 2016 political advertising environment is the latest DRMA member submission to our case studies/white papers archive: InterMedia Insights: The 2016 Political Advertising Environment

A DRMA member case study from dives into the BeActive Brace's battle with the Food and Drug Administration: How the FDA Almost Stopped the BeActive Brace

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

R2C Group is selected as creative and media agency for Leesa, the online luxury American-made mattress company. R2C Group’s new campaign for Leesa launched in April and includes spots on mattress innovation, technology, and ease of ordering.

Stiki, a smartphone text message marketing firm, names Daniel Vose chief technology officer.

Acquisition Intl. names Lindsey Carnett, CEO of Marketing Maven, the most influential female in marketing.

a2b Fulfillment adds three new client services representatives: Kari Bahr, Samantha Lanzarone, and Brandon Shell.

OpenJar Concepts Inc. welcomes Joshua Guffey as chief technology officer.

Phoenix-based Higher Power Marketing celebrates the anniversaries of four employees: Rod Simas of Fresno, Calif., has written code for the agency’s database system for 11 years; Janelle Hutter of Colorado Springs, Colo., has maintained the database for a decade; Alyssa Skinner of Exeter, N.H., has spent the past six years working with HPM’s media partners; and Shaun Mahoney of Buffalo, N.Y., is marking five years of business development for the agency.

Andrew McLean joins Quigley-Simpson in New York as its new chief development officer. McLean will oversee new business, marketing, growth, and development.

Harvest Growth, a DRTV marketing and infomercial production agency, announces its new website,, with a more modern look and renewed focus on educating inventors and entrepreneurs on how to launch their products or services via DRTV.

DISH Media Sales and BidSwitch partner to integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s real-time partner system so advertisers and agencies can target DISH TV households nationwide.

Minneapolis-based direct response agency Marketing Architects hires Aaron Lange as senior vice president of technology. He’ll oversee all digital marketing, systems infrastructure, big data management, and telephony services. The agency also announces six additional hires: Maria Zivkovic, campaign marketing manager; Aaron Streeter, business development executive; Will Carlstrom, account manager; Alex Koich, account manager; Omar Ismail, senior database administrator; and Tim Waaraniemi, accountant.

PulseTV earns the ranking of No. 36 on Crain’s annual fastest growing companies for the Chicago Metropolitan area.  PulseTV enjoyed a 346-percent growth rate during the past 5 years.

National Merchants Association, a bankcard leader and merchant advocacy group, appoints Butch Hildebrand to director of sales.

Simplified IT Products LLC, maker of Picture Keeper, partners with Evolve Tele-Services to support a new DRTV campaign for Picture Keeper Connect, a mobile backup tool for phones, tablets, and computers. The campaign will run nationally on multiple networks and will target smartphone users who have run out of storage space or have purchased a new phone and want to move all of their photos, videos, and contacts simply and safely.

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