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DRMA Voice July 2015

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7 Jul, 2017



Upcoming DRMA Events

DRMA Summer Bash: July 22, Irvine, Calif. RSVP here:

DRMA Marketer of the Year Event: October 7, Las Vegas. More information here:

DRMA Winter Bash: December 8, New York. More info coming soon!

DRMA Benefits and More

Did you know that DRMA members receive priority entrance to all DRMA networking events, as well as automatic inclusion in our annual Preferred Vendor Directory?

To find our more about these benefits and the many others available to DRMA members, please visit our DRMA Member Benefits page today!



Legal and Regulatory Voices of DRMA
FTC Not Happy With ‘Risk-Free Trial’ Disclosures 
On June 16, the Federal Trade Commission (FTC) filed a case in Los Angeles against online marketers of anti-aging skincare products that could signal the start of a government crackdown on marketers who offer online risk-free trials without making very detailed, very clear, and very conspicuous disclosures up front — of all the material terms and conditions that apply.
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‘The Doom That Came to Atlantic City’ 
Due to many abuses in the raising of capital for seemingly attractive – but less than honorable – ventures, the federal government and most states adopted rules governing the offer and sale of securities. Those rules became complex and an annuity for lawyers who were needed to assist law-abiding entrepreneurs interested in raising funds that generated the issue of stock or other forms of equity.
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Committee Corner
DRMA News & Case Studies

Recent DRMA Case Studies

Higher Power Marketing delves into the vehicle service contracting space in its latest case study: Generating 950 Leads Per Week in the VSC Market

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

The Sixth Annual Direct Response Marketing Alliance (DRMA) Summer Bash is slated for Wednesday, July 22, from 6-9 p.m., at Oak Creek Golf Club in Irvine, Calif. DRMA members and those industry leaders interested in becoming DRMA members are urged to RSVP today by clicking here:

Marketing Maven announces the appointment of marketing veteran John Krisiukenas to the position of managing director for its New York office.

Pulaski Law Firm, a leading law firm in Houston, completes its first year of direct response campaign management using InfoTech’s Web-based Media Management System (MMS). Keith Cohn, Pulaski Law Firm’s vice president of marketing, says using MMS has greatly increased the firm’s efficiency “by quickly identifying which media yields the most leads.”

Strategic Media Inc., a national direct response advertising agency in Portland, Maine, earns recognition from the Institute For Family-Owned Business and was named a finalist for the Shep Lee Community Service Award for its ongoing commitment to charitable giving and community service in the local area.

For the third year in a row, Atomic Direct produces campaigns for Mission Athletecare products including Mission’s EnduraCool Towel. It’s the second year for Mission’s Multi-Cool.  The towel spot features endorsements by Serena Williams, Jimmie Johnson and Drew Brees. The Multi-Cool spot features Mia Hamm and Kevin VanDam.

Extreme Reach Inc., a TV and digital video advertising delivery and management solutions provider, announces it has acquired Talent Partners from The Carlyle Group and other minority shareholders. The Carlyle Equity Opportunity Fund will retain an ownership position in the combined company.

Thane Direct appoints Guillermo Martinez as director of sales, Latin America. Based in Thane’s Toronto headquarters, Martinez will coordinate retail and direct response distribution on behalf of the company’s proprietary and third party products. The company also names Helen Wilkinson as managing director of Thane UK, the company’s subsidiary office serving the U.K. market.

Kingstar Media announces it has invested in sophisticated Web attribution and real-time analytic modeling. It also hires Nika Charlton as junior media analyst, Sophie (Guertin) Vick as media manager and Sean Pegoraro as media coordinator.

Media agency Mercury Media and i.Predictus, a demand-side accountability platform, announce an extension to their partnership to include business intelligence and daily work flow solutions. i.Predictus will become a central tenant of Mercury Media’s technology stack and provide detailed visibility into spot-by-spot ROI and attribution through the customer journey.

Lincoln Media announces the appointment of Amanda Jones as executive vice president, with responsibility for daily operations, client service and new media service offerings. Previously, Jones served as operations/general manager.

Kre8 Media promotes long-time staffer Stephen Pickens to vice president, partnership development. Pickens previously served as director of client services and business development.

TheBlaze, a multi-platform news, information and entertainment network, announces a new monthly television series called “After Action” that features “Lone Survivor” Marcus Luttrell and former Navy SEAL Pete Scobell, as well as other special guests. “After Action” will be a conversational, talk show type format, with the hosts giving viewers a special-ops perspective on subjects ranging from current events and hot topics to general interests.

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