DRMA Spotlights Inter/Media Group of Companies: New Digs, but the Same Commitment to Excellence
The incredible attention to detail at the Inter/Media Group of Companies’® brand new home office in Woodland Hills, Calif., makes perfect sense to anyone who has spent time with the company’s CEO and president, Bob Yallen. In his 27th year with the company his father Syd founded in 1974, the younger Yallen’s passion for the advertising business is surpassed only by his longtime commitment to driving InterMedia to new and greater heights.
“In college, I was an All-American sprinter at Cal State Northridge, and I’d say that I still move pretty quickly,” he says. “I was working summers through high school and college with Inter/Media, and after I got my bachelor’s degree in business, I went on to law school because I wanted to bring a little more depth to what Inter/Media could offer.”
Yallen’s J.D. from Southwestern University School of Law had an emphasis in entertainment law, something that’s been a key driver of the agency’s entertainment division — one of the agency’s 10 business units. “We’ve become a company with assets in the media, advertising, entertainment, communication, marketing and creative sectors,” Yallen says.
That expansion figures in Yallen’s quarter-century quest to find a building to house the company’s corporate headquarters in the Los Angeles area (Inter/Media also has offices in New York and Dallas). “One reason we wanted to buy our own building was to control our own growth and destiny. Also, from an investment standpoint it just penciled out,” Yallen says.
Read the complete June 2012 DRMA Spotlight of Inter/Media here, and view the Spotlight video here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at firstname.lastname@example.org or (714) 338-6724.