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DRMA Voice January 2017

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17 Jan, 2017

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Legal and Regulatory Voices of DRMA
Lawsuits and Fines Plague Amazon to Kick off 2017 
Despite its recent announcement of plans to create 100,000 jobs during the next 18 months, 2017 is off to a rocky start for Amazon. Just days before the new year, RUN-DMC Brand filed a lawsuit against Amazon (and others, including Walmart and seeking $50 million in damages for trademark infringement, dilution, and unfair competition.
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Court Ruling Upholds Business-Killing Telemarketing Rule 
The Federal Trade Commission’s (FTC) Telemarketing Sales Rule (TSR) regulates telemarketing practices across all industries but singles out a few for special attention – all financial services related. They are debt relief, lost money recovery, loan brokering, and credit repair. In addition to conduct requirements specific to their industries, what all share in common under the rule is a ban on collection of advance fees before services solicited by means of telemarketing have been performed.
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Congress Gangs up on Gaggers, Reaffirms FTC’s Stance on Consumer Gag Clauses 
Word of mouth has always been a powerful marketing tool. Consumers often rely on recommendations from friends and family to make – or not make – purchasing decisions. The rapid growth of the internet, with online reviews and the rise of review sites such as Yelp, has given consumers unprecedented access to product reviews and has become a critical market share driver that is often completely outside the control of the marketer.
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Committee Corner
Advertising, Disrupted 
My grandfather David Sarnoff – the “General,” as he preferred to be addressed – is considered to be the “father of radio and television broadcasting.” He was a powerful influence in my childhood – both brilliant and tough. I was studying communications at Emerson College on the occasion of our final visit before his passing in 1971. He asked what I intended to do with my life after graduation. “I’d like to become a television producer” I replied.
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A Salesman’s DRMA Story 
I can recall, very clearly, my first direct response trade show. I had spent the previous three years running the “behind the scenes” of a large call center in Utah. As an operations guy, I thought I had it all figured out. We were soon to be acquired by a large BPO in India, and things would be business as usual again soon.
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Taking a Micro and a Macro Viewpoint on Attribution 
In today’s multi-screen, cross-platform world, marketers have more ways than ever before to interact with consumers through each stage of the customer journey. This multimedia environment has created an engagement dynamic between marketers and consumers that has resulted in new ways for marketers to track those interactions and their associated responses (some marketing channels with a greater degree than others).
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DRMA News & Case Studies

Recent DRMA Case Studies/Exclusives

The latest DRMA member case study – from Shopper Approved – detailing its work with FTD, is online now: Shopper Approved Gives FTD Peace of Mind

A DRMA member case study from Mojo looks at the solid digital success of My Shiney Hiney: Mojo Helps My Shiney Hiney Bring Sexy Back

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

a2b Fulfillment hires Tracee Branch as human resources manager. Branch has worked at The Ritz-Carlton Reynolds (Lake Oconee), Reynolds Lake Oconee, and at The Center for Disease Control and Prevention.

Icon Media Direct, a direct response advertising agency, hires Charles Serian as the company’s senior vice president of information technology to lead the company’s tech team and expand its in-house attribution platform to fuel both TV and digital growth.

Orderwave, a software-as-a-service order management solution for multi-channel and high volume selling, processes and systematically manages 17 percent more orders this past holiday season.

Media companies Turner and Snapchat expand their partnership for new content creation, distribution, and advertising models targeted to millennials. The deal grows Turner’s efforts on Snapchat’s digital Discover Channels, which include content from CNN and Turner’s digital sports content platform, “Bleacher Report.” Turner will develop original shows with Snapchat from its TV series and brands, such as TBS, Adult Swim, truTV, Great Big Story, and Super Deluxe. Turner says it reaches more than 75 percent of millennials each month.

Bilingual call center ListenTrust managed donation calls for the TeletonUSA charity event in December. ListenTrust took more than 44,000 calls that helped TeletonUSA raise more than $15.7 million. Proceeds provide rehab and treatment for children with neurological and musculoskeletal disorders.

Disney gives Hulu exclusive subscription streaming rights to movies like “Pocahontas,” “Mulan,” and many others. Hulu is licensing 56 movies from Disney, which makes it the biggest movie licensing deal for the service to date, Variety reports. Competitor Netflix struck a multi-year deal with Disney in 2012, and has been getting new theatrical releases from Disney on an exclusive basis for the past few months.

Full-service ad agency Quigley-Simpson welcomes Alan Cohen as president and CEO. Most recently the co-founder of strategy and marketing innovation agency Giant Spoon, Cohen also has served as CEO of OMD USA. Based in the agency’s New York office, Cohen will oversee all creative, planning, and media operations for Quigley-Simpson.

Welcome New DRMA Members!

We're excited to welcome the newest members of the DRMA. We thank and salute you for joining the Alliance for Performance-Based Marketers! DRMA Members who joined us in November and December 2016 are:

21st Century Fox Star

Barton Publishing

E. Mishan and Sons Inc. (EMSON)


Inventors Society of South Florida


Privacy Patrol

ProspectsDM LLC




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