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DRMA Voice January 2015

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13 Jan, 2016

DRMA

DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the DRMA Chicago Reception, slated for Monday, March 9 at I/O Urban Roofscape at the Godfrey Hotel during the International Home+Housewares Show. RSVP by clicking here today!

Blue Arrow We salute the 2014 DRMA Member of the Year — Cannella Response Television's Rob Medved — who won an industry-wide vote and was announced during the DRMA Winter Bash in New York on Dec. 9.

To view a complete list of member benefits, visit www.TheDRMA.com today!



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Legal and Regulatory Voices of DRMA
Rise of the ‘Good Faith’ Defense in TCPA Class Actions 
The Telephone Consumer Protection Act (TCPA) prohibits certain calls made with an autodialer, artificial or prerecorded voices, and other communications to wireless phones without the prior express consent of the called party.
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Think Before You ‘BOGO’ 
One of the most effective DM marketing tools is the “buy one, get one” or “BOGO” offer. Consumers love BOGOs because they get two items for the price of one, and marketers benefit by attracting new customers at a relatively low cost. But before going out with a BOGO offer, marketers must be aware of and consider the myriad legal issues implicated by such campaigns. If not, they may find themselves on the wrong side of a regulatory investigation or consumer class action.
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The Top 3 Ways Merchants Can Screw Up Accounts 
With the New Year underway, taking the time to reassess your business practices and eliminate risky behaviors that may threaten your ability to process credit card payments (and thus, the continued viability of your enterprise) may be the most important thing you do in 2015. Following are three ways you can seriously screw up your merchant account – and tips on how to avoid doing so.
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FTC Commissioners Remain Divided on Health Claim Substantiation 
While the appeal of the Federal Trade Commission’s (FTC) decision in POM Wonderful that “disease treatment” claims must be backed by two randomized controlled trials (RCTs) inexorably makes its way to the Supreme Court (it’s currently in the Washington, D.C., Circuit Court of Appeal), the debate over proper health claim substantiation continues to flare within the FTC. The crossfire resurfaced a year ago over disease claims in GeneLink and again last month over weight-loss claims in HCG Platinum.
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The New Year’s the Time to Think About Carbs — or, at Least, the CARB Survey 
If you are unsure whether your products are subject to the California Air Resources Board’s (CARB) Survey Requirements, now would be a good time to find out.
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DRMA News & Case Studies

DRMA Spotlight: Technology and Teamwork

In January 2013, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Temecula, Calif.-based OpenJar Concepts (OJC). Adam Warren, president, and Reno Renaldo, executive vice president, shared insights on the now-five-year-old company’s background, services and vision. Recently, Response caught up with Warren and Renaldo again for this Spotlight Update.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at jyarrington@questex.com or (714) 338-6724.

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