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DRMA Voice February 2016

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9 Feb, 2017


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Legal and Regulatory Voices of DRMA
Supreme Court Closes One Door. Did It Open Another? 
In the November issue of The DRMA Voice, we wrote that the United States Supreme Court had recently heard oral arguments in Campbell-Ewald Co. v. Gomez, an important case for telemarketers and other companies operating under statutes with defined damages for class actions. Last month, the Supreme Court published its decision.
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Copyright: The Key to Revealing the Identity of Repeat Infringers on Amazon and eBay 
Most product marketers and distributors likely have had to deal with counterfeit products being sold on e-ecommerce platforms, such as Amazon and eBay – among others. Although some counterfeit goods and knockoffs are obviously fake, others use the original product’s copyrighted images and trademarks, making it hard for consumers to distinguish a fake from the original.
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California Call Recording Class Actions: Present and Future – Part I 
For the first four decades of its existence, California’s call recording statute, the California Invasion of Privacy Act (CIPA), received relatively little attention. During the past several years, however, enterprising plaintiffs’ attorneys have seized on it as an implement to file hundreds of putative class action lawsuits against consumer-facing businesses.
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Committee Corner
DRMA News & Case Studies

Recent DRMA Case Studies/Exclusives

Koeppel Direct shares an exclusive new infographic on political ad spending as the primary season heats up: Political Campaign Spending Activities in the Digital Age

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

DNA Response and Marketing Maven announce a partnership to grow revenue for consumer brands selling products on leading e-commerce marketplaces such as Amazon, eBay, and via public relations and social media marketing. Marketing Maven will drive traffic to marketplace listings that DNA Response manages, and DNA Response will provide Marketing Maven vital sales data to track the effectiveness of public relations and social media campaigns for their agency clients.

Turner Broadcasting starts a new business unit called Turner Ignite, focused on content and data solutions – adding to its array of new TV advertising efforts. Dan Riess, of content partnerships and Michael Strober, of client strategy and ad innovation, will run the unit.

a2b Fulfillment, a third-party provider of business support services – including order fulfillment and customer care – announces that Debbie Skerly has been promoted to vice president of business development.

ICTV Brands Inc., a digitally focused direct response marketing and international branding company, promotes Vince Dargush to vice president of operations.

Hybrid Media Services, a direct response radio agency, welcomes Jessica Giannasca as senior account supervisor.

TheBlaze, Glenn Beck’s news, information, and entertainment network, and The National Cable Television Cooperative enter into a multi-year distribution agreement.

Bilingual contact center Listen Up Español adopts a new brand identity and will now be known as ListenTrust to reflect its core vision, values, expanded capabilities, portfolio of services, and near-shore locations.

Motivational Fulfillment & Logistics Services, which provides comprehensive direct-to-consumer fulfillment, logistics, and customer support, as well as complete retail distribution services, promotes Al Kerber to general manager of warehouse operations, overseeing more than 1.2 million square feet of the company’s facilities.

Cannella Response Television, a leading innovator in long-form DRTV, acquires Media Properties Holdings (MPH). MPH is the parent company to the nation’s leading, automated advertising platform, AdMore, as well as top short-form direct response agency REVShare and its proprietary network of more than 1,700 local broadcast stations, national cable networks, cable systems, cable interconnects, and program syndicators across the U.S. MPH also operates Lead Generation Technologies (LGT), which creates spots that generate consumer engagement and then monetizes those qualified leads through an online bidding system.

Northern Lights Direct, a DRTV and digital ad services company, releases its 2016 Direct Response Outlook report, which covers the media marketplace amid the 2016 election, the Summer Olympics, and TV trends. You can find the report here:

DRTV advertising agency Modus Direct partners with Guaranteed Rate, a retail mortgage lender, to air a 30-second Super Bowl spot featuring Guaranteed Rate’s spokesperson, home improvement celebrity Ty Pennington. The ad focuses on how easy it is to use Guaranteed Rate's digital mortgage to find a low mortgage rate.

Multichannel Merchant names Ship-Right Solutions, a third-party logistics firm that specializes in direct-to-consumer fulfillment, customer service, and data management, a Multichannel Merchant Top 3PL for 2016.

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