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DRMA Voice February 2015

Response Expo 2015
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10 Feb, 2015


DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the DRMA Chicago Reception, slated for Monday, March 9 at I/O Urban Roofscape at the Godfrey Hotel during the International Home+Housewares Show. RSVP by clicking here today!

Blue Arrow Now is the time to register for Response Expo 2015, which will take place April 21-23 at the Hilton San Diego Bayfront. DRMA members receive special discounts for All-Access and Expo Hall Only badges — and all attendees can save even more if they register before the Early Bird Deadline of Feb. 27. Click here to register today!

To view a complete list of member benefits, visit today!


DRMA Chicago Reception
Legal and Regulatory Voices of DRMA
D.C. Court of Appeals Strikes Down FTC's Blanket '2-Clinical-Study' Substantiation Requirement 
On Jan. 30, the U.S. Court of Appeals for the District of Columbia Circuit issued its long-awaited opinion in POM Wonderful LLC v. Federal Trade Commission. The case has been closely watched and the outcome widely anticipated by the direct response community because it involved a direct challenge by POM to the FTC's position that all disease related claims must be supported by at least two Randomized Clinical Trials (RCTs).
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FTC Commissioners Fight Over Free Speech and Dr. Oz, as Court Settles RCT Debate 
As the court was rocking the FTC landscape by overruling the Democratic majority that had favored the two-RCT requirement, another equally spirited disagreement with their Republican counterparts was erupting over the parameters of commercial speech: specifically, whether it includes statements made in the seemingly First-Amendment-protected "free speech" zone of a television talk show.
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Paid Search Terms: Do You Need FTC Substantiation for Them? 
By now, readers of this column know that if they run an ad that states that their product causes rapid and substantial weight loss, or an ad that states that their product causes a reduction in wrinkles and fine lines, the Federal Trade Commission (FTC) is going to require substantiation in the form of competent and reliable scientific evidence.
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E-Cigarettes Come Under Increasing Fire 
As the popularity of e-cigarettes has substantially increased during the past few years, the marketing claims being made about them and the health consequences of vaping or being exposed to second hand fumes from their use have come under increased scrutiny. What was once a largely unregulated product is now the subject of proposed regulations by the Food and Drug Administration (FDA) and several states.
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DRMA Spotlight: Technology and Teamwork

In January 2013, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Temecula, Calif.-based OpenJar Concepts (OJC). Adam Warren, president, and Reno Renaldo, executive vice president, shared insights on the now-five-year-old company’s background, services and vision. Recently, Response caught up with Warren and Renaldo again for this Spotlight Update.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at or (714) 338-6724.

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