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DRMA Voice February 2014

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4 Feb, 2014


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Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

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Chicago Reception
Legal and Regulatory Voices of DRMA
Xbox and Machinima: Another Reminder to Disclose All Material Connections 
The blogosphere was abuzz last week, chattering about a "native advertising blunder" allegedly committed by Microsoft in the course of promoting its new Xbox One gaming console on the popular Machinima YouTube channel that is frequented by gamers. Commentators speculated that the Federal Trade Commission (FTC) might even get involved.
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Vicks' Vitamin C Products Avert False Advertising Claims Judgment 
An advertiser that advertises consumer products on its website must be truthful and have evidence to back up any efficacy claims concerning product advertising statements. In a consumer class action lawsuit filed against Procter & Gamble Co. (P&G) in Ohio – Loreto v. P&G, Case No. 1:09-CV-815 – a federal district court considered the issue of whether P&G made a false and misleading advertising statement in violation of New Jersey's Consumer Fraud Act when it stated, "Vitamin C: It won't cure a cold, but vitamin C can help blunt its effects" on its website, which included Web pages that advertised P&G's Vicks DayQuil Plus Vitamin C and NyQuil Plus Vitamin C products.
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DRMA Spotlight: Mojo Research & Development — 'Finding the Right Mojo'

Mojo Research and Development, founded in 2011, is a provider of world-class business software development, E-commerce solutions and digital media. In October 2013, founder Gregory Silvano announced the launch of Mojo Now, a fully integrated marketing and E-commerce website platform created especially to serve as the online component for direct response (DR) campaigns.

Recently, Response caught up with Silvano for this DRMA Spotlight feature.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at [email protected] or (714) 338-6724.

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