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DRMA Voice February 2013

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5 Feb, 2017


DRMA Member Benefits

Blue Arrow Icon Media Direct's Nancy Lazkani won 2012 DRMA Member of the Year. Click here for more information: Lazkani Takes Home the Hardware

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year. Below is the upcoming schedule:

Blue Arrow DRMA Chicago Reception: March 4, Vertigo Sky Lounge at the Dana Hotel & Spa, Chicago. RSVP HERE!

Blue Arrow Response Expo 2013: April 2-4, Hilton San Diego Bayfront. REGISTER TODAY!

Blue Arrow DRMA Summer Bash: July 25, 2013, Location TBD, Southern California.

Blue Arrow DRMA Marketer of the Year Event: September 25, Location TBD, Las Vegas.

Blue Arrow DRMA Winter Bash: December 10, New York Beer Company, Manhattan.

To view a complete list of member benefits, visit today!

Join The DRMA Today!

Legal and Regulatory Voices of DRMA
Class Action Waivers Enforceable? California Court Says, ‘Not So Fast!’ 
Class actions against dietary supplement sellers. Text marketers. Biz-op providers. You name it, and a class action has disturbed the peace of many a direct response marketer in recent times. Nary a weight-loss supplement client of this attorney seems to have been spared. Financially unable or unwilling to go the distance, even where meritorious defenses exist, many targets of these suits have no choice but to pay the “ransom,” most of which goes to class attorney’s fees. As is so often the case in Federal Trade Commission (FTC) suits, the suing party has all the leverage.
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What Advertisers Need to Know About App Privacy 
As consumers load up their smartphones and tablets with mobile applications (apps) that permit them to purchase goods and services directly from online advertisers, there are growing concerns about the amount of personal data that is obtained and shared by advertisers who gather consumers’ personal data and then use it to deliver highly personalized services and advertising messages. California Attorney General Kamala Harris has engaged in a high-profile campaign to encourage advertisers to comply with California’s Online Privacy Protection Act that requires online businesses to develop privacy policies and display them.
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FTC, POM Wonderful Battle Continues 
The Federal Trade Commission (FTC) has issued a final opinion and order affirming in large part the previous ruling by an administrative law judge after trial, that POM Wonderful LLC and other related parties violated the FTC Act by making false or misleading claims to promote their pomegranate products, POM Wonderful Juice, POMx Pills and POMx Liquid.
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Committee Corner
DRMA News & Case Studies

Swipe Payment SolutionsDRMA Spotlights OpenJar Concepts: They're All the Buzz

"When it comes to servicing clients, we hold ourselves to the 'Nordstrom' standard," says Adam Warren, president and co-founder of OpenJar Concepts Inc., a fully integrated multimedia agency headquartered in Temecula, Calif. "When you go into Nordstrom, you're going to be treated like a millionaire. We want our clients to come in here and feel like they're special and unique."

Warren co-founded the Direct Response Marketing Alliance (DRMA) member company in 2009 with long-time friend and associate Reno Renaldo, who carries the title of executive vice president. The pair, who previously served together at a national performance-based media agency, is clearly at ease during an interview in their brand new office space.

Read the complete January 2013 DRMA Spotlight of Warren, Renaldo and OpenJar Concepts here. You can also view a video of the interview here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at or (714) 338-6724.

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