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DRMA Voice December 2015

Response Expo 2016
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1 Dec, 2015


Upcoming DRMA Events

DRMA Winter Bash: December 8, New York. Click here to RSVP now!

DRMA Chicago Reception: March 7, 2016, Chicago. More information coming soon!

Response Expo 2016: April 26-28, San Diego. Click here to register now!

DRMA Benefits and More

Do you need industry visibility? Market intelligence? Campaign management? Get the DRMA Top 240 Ranking Report. In conjunction with research partner DRMetrix, the DRMA is monitoring the 100 leading cable networks – 24/7/365 – for the most comprehensive ranking of performance-based marketing on TV. To find out more, please visit:

To find our more about these benefits and the many others available to DRMA members, please visit our DRMA Member Benefits page today!

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NEW A2B 120


Legal and Regulatory Voices of DRMA
FTC's TSR Amendments Give Marketers an Earful 
Change seems a fact of life when it comes to the regulation of telemarketing by the Federal Trade Commission (FTC) and Federal Communications Commission (FCC). Sometimes it seems the regulations, or the courts' interpretation of them, can change in the blink of an eye.
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FTC Data Security Jurisdiction Questioned 
A Federal Trade Commission (FTC) Administrative Law Judge recently ruled against the consumer protection agency in a case involving a cancer-screening laboratory's failure to adequately protect sensitive consumer information.
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Supreme Court to Decide Whether Government Can Freeze 'Untainted' Funds 
When the Federal Trade Commission (FTC) gets a court order to freeze a defendant's assets for potential consumer redress, all assets are frozen. That can include not only "ill-gotten" gains from the alleged fraudulent scheme, but "untainted" assets unrelated to the scheme, such as an inheritance or previously purchased real estate, investments, or retirement accounts. It is not at all uncommon for a defendant to possess untainted assets of substantial value.
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DRMA News & Case Studies

Recent DRMA Case Studies

AVC Corp. talks about new retail packaging solutions: Theft-Preventive Packaging for Small Consumer Electronics

Media-Corps shares some secrets to success in Canada: What You Absolutely Must Know Before Advertising in Canada

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

The winner of the Fifth Annual DRMA Member of the Year Award will be announced next Tuesday, Dec. 8 in New York during the DRMA Winter Bash. On Nov. 11, the DRMA announced the eight nominees for the honor, and voting closed last Wednesday afternoon. To learn more about the award and event, click here.

Atomic Direct announces Rod Tallman as chief marketing officer. He will consult with clients on new product introductions and retail marketing efforts, as well as lead the development of new Atomic services for the evolving media and retail environments.

For the third consecutive year, Los Angeles-based PR firm Marketing Maven was named a finalist for a PRism Award in the new product launch category from the Public Relations Society of America – Los Angeles.

Room Escape Adventures, a company that offers team-building activities, generates a 14 percent click-through rate using a Twitter application from marketing company, SocialCentiv, which also announces its technology is helping retailers find tweets in real time from prospective customers who are ready to buy products. The company says retailers see an average cost per click of $2.59, a 53-percent reduction from the average of $5.54 they would spend on Google AdWords.

eFulfillment Service (EFS), an order fulfillment provider, announces new integrations with Etsy and ShipStation that allow EFS is able to automatically retrieve orders from both platforms. Once retrieved, orders then enter into the EFS web-based Fulfillment control panel, in which EFS clients have ongoing visibility over their orders, inventory, and ship history.

Creative and media agency R2C Group says in its Holiday Trends MindReader® survey that 32 percent of U.S. adults prefer to shop locally versus at big-box retailers, with adults age 55-plus being more likely than millennials and Gen-Xers to say they’d prefer to shop locally. Just more than half said they had no preference, and 57 percent said they plan to shop online for most, or all, of their holiday gifts this year.

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