Recent DRMA Case Studies
AVC Corp. talks about new retail packaging solutions: Theft-Preventive Packaging for Small Consumer Electronics
Media-Corps shares some secrets to success in Canada: What You Absolutely Must Know Before Advertising in Canada
For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.
DRMA Member News
The winner of the Fifth Annual DRMA Member of the Year Award will be announced next Tuesday, Dec. 8 in New York during the DRMA Winter Bash. On Nov. 11, the DRMA announced the eight nominees for the honor, and voting closed last Wednesday afternoon. To learn more about the award and event, click here.
Atomic Direct announces Rod Tallman as chief marketing officer. He will consult with clients on new product introductions and retail marketing efforts, as well as lead the development of new Atomic services for the evolving media and retail environments.
For the third consecutive year, Los Angeles-based PR firm Marketing Maven was named a finalist for a PRism Award in the new product launch category from the Public Relations Society of America – Los Angeles.
Room Escape Adventures, a company that offers team-building activities, generates a 14 percent click-through rate using a Twitter application from marketing company, SocialCentiv, which also announces its technology is helping retailers find tweets in real time from prospective customers who are ready to buy products. The company says retailers see an average cost per click of $2.59, a 53-percent reduction from the average of $5.54 they would spend on Google AdWords.
eFulfillment Service (EFS), an order fulfillment provider, announces new integrations with Etsy and ShipStation that allow EFS is able to automatically retrieve orders from both platforms. Once retrieved, orders then enter into the EFS web-based Fulfillment control panel, in which EFS clients have ongoing visibility over their orders, inventory, and ship history.
Creative and media agency R2C Group says in its Holiday Trends MindReader® survey that 32 percent of U.S. adults prefer to shop locally versus at big-box retailers, with adults age 55-plus being more likely than millennials and Gen-Xers to say they’d prefer to shop locally. Just more than half said they had no preference, and 57 percent said they plan to shop online for most, or all, of their holiday gifts this year.