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DRMA Voice December 2014

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2 Dec, 2017


DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the DRMA Winter Bash, slated for Dec. 9 in New York. RSVP by clicking here today!

Blue Arrow The 2014 DRMA Member of the Year will be announced at the DRMA Winter Bash next week! Voting remains open through Thursday, Dec. 4. If you're a DRMA member, please click here to vote now!

To view a complete list of member benefits, visit today!



Legal and Regulatory Voices of DRMA
Cellulite-Slimming Clothes Disrobed by the FTC 
Followers of this column and others like it know that the Federal Trade Commission (FTC) is drawn to any advertising claim promising body shaping, slimming or fat loss.
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Judge’s Decision to Vacate TRO and Asset Freeze Underscores FTC’s Scary Powers 
Imagine waking up to discover that a court-appointed receiver has just seized control of your company and bank accounts, and frozen all of your business and personal financial assets. Imagine struggling to buy groceries and to keep the lights on, let alone pay your employees, vendors and lawyers.
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FTC Brings Second ROSCA Case 
Last week, the Federal Trade Commission (FTC) brought a second case in less than two months under the Restore Online Shoppers’ Confidence Act (ROSCA) – further evidencing its intent to begin using ROSCA as a means of targeting negative option programs offered online. The case involved the marketing of credit monitoring services by One Technologies LP. The States of Illinois and Ohio also joined in the settlement.
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Committee Corner
DRMA News & Case Studies

DRMA Spotlight: Technology and Teamwork

In January 2013, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Temecula, Calif.-based OpenJar Concepts (OJC). Adam Warren, president, and Reno Renaldo, executive vice president, shared insights on the now-five-year-old company’s background, services and vision. Recently, Response caught up with Warren and Renaldo again for this Spotlight Update.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at or (714) 338-6724.

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