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DRMA Voice December 2012

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4 Dec, 2012


DRMA Member Benefits

Blue Arrow Who will the 2012 DRMA Member of the Year be? Look for the official announcement in the coming weeks!

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.
Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year.

To view a complete list of member benefits, visit today!

Join The DRMA Today!

Legal and Regulatory Voices of DRMA
Is Facebook Unfairly Marketing Minors? 
Advertisers who promote goods and services that appeal to children need to be aware that, although a sales contract between two parties is generally binding, an often-overlooked exception is where one of the parties to the contract is a minor.
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NuWave Over-Cooks IP Lawsuit vs. Super Wave 
A recent United States District Court decision in a lawsuit brought by Hearthware against E. Mishan & Sons (Emson) serves as a good refresher course on the basic legal principles of copyright and trademark infringement in the specific context of infomercial marketing.
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SENSA Settles Another False Advertising Lawsuit 
Intelligent Beauty Inc., makers of the SENSA “sprinkle diet” have agreed to a settlement with nine district attorneys in California to settle charges that certain of the advertising claims made regarding the efficacy of the product were false and unsubstantiated.
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FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz 
From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no time enforcing its beefed up Business Opportunity (“Biz-Op”) Rule.
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DRMA Spotlights Swipe Payment Solutions: At Your ServiceSwipe Payment Solutions

The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice president of business development for the Los Angeles-based provider of payment processing services for a diverse group of merchants. “Swipe has seen a 382-percent increase in new client signings during the past 12 months, and the industry’s leading DR marketers and product developers have come to rely on our better rates and service — and our ability to come up with the right customized solution, no matter their needs.”

And when an industry insider calls Kleinman the face of the Direct Response Marketing Alliance (DRMA) member company, most recognize that as a vast understatement. From sponsorships to event attendance to even hosting networking parties for the DR industry, Kleinman and the Swipe team remain committed to and enthusiastic about the direct response business.

Read the complete November 2012 DRMA Spotlight of Kleinman and Swipe Payment Solutions here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at or (714) 338-6724.

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