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DRMA Voice August 2017

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15 Aug, 2017

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Legal and Regulatory Voices of DRMA
Staying Out of the Weeds: Employment Law Meets Medical Marijuana 
Although marijuana use remains illegal under federal law, 29 states – beginning with California in 1996 – have legalized medical marijuana. Of those states, only 10 explicitly prohibit employers from terminating or otherwise penalizing employees for using medical marijuana.
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Lessons Learned From the Proactiv Class-Action Settlement 
In May, a California judge granted final approval of a settlement of a class action lawsuit filed against Guthy-Renker alleging that the company failed to adequately disclose the terms of Proactiv’s auto-renewal subscription and did not obtain consumers’ affirmative consent to the transactions. The complaint was originally filed in 2013 and a preliminary settlement was reached last February.
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Committee Corner
The Importance of Global Brand Strategy 
Your direct-to-consumer product is selling well in the United States. Congratulations! Now it’s time to add a revenue channel by selling in foreign markets.
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Community Transforms How We Do Business 
As we move toward the end of August, it would seem that the coming months are some of the busiest of the year – from back-to-school, to the start of football season, Thanksgiving and, then before we know it, the hectic holiday season. As I mulled over each occasion, it struck me that there is a characteristic shared by each of these events – despite their clear differences. That characteristic is community.
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DRMA News & Case Studies

Recent DRMA Case Studies/Exclusives

In the newest addition to our DRMA member case study/white paper page, DRMetrix and SciMark team to present their midyear 2017 True Top 50 ranking of DRTV campaigns: DRMetrix and SciMark Present the Mid-Year True Top 50

Another recent addition is a white paper from Fosina Marketing Group that touches on acquisition strategies in the growing subscription box space: Effective Acquisition Strategies Critical for Subscription Marketers

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

The GoConvergence team creates broadcast and web spots for Nassau Paradise Island, one of the leading vacation destinations in the world. The campaign spots are dubbed “Follow Me” and “Whatcha Waiting For.”

Turner Broadcasting’s CNN becomes the first TV news network to sign onto Nielsen’s Out-of-Home Reporting service. “Our partnership with Nielsen doubles down on the investments we have made and will provide influencers and advertisers with a more complete picture of the audience value we are delivering,” says Robin Garfield, senior vice president of research and scheduling for CNN. Turner also included Turner Sports programming in the deal.

The Q2 2017 Benchmark Report by Extreme Reach says the average amount of time viewers spent watching video ads has increased by 19 percent, viewability saw an increase of 20 percent over Q2 2016, and completion rates spiked 20 percent, with a 36-percent increase for premium publishers since the same period last year.

Fox Television Stations strikes a deal to sell ad inventory with programmatic technology company WideOrbit. Ad inventory will be offered in three ways: an open marketplace for Fox Stations-controlled advertising inventory; as programmatic/automated transactions with selected buying partners; and with inventory integrated with CoreMedia Systems for direct-response ad buyers.

a2b Fulfillment names Dulce Escutia training and quality control manager for its customer care center. Escutia will serve as a go-to for training and quality assurance. “Teaching agents the value of customer service and promoting skills that not only will help in their career paths but also help become successful in life – that’s a real motivator for me,” she says.



eTail East 2017
August 14-17, 2017 | Boston
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August 19-22, 2017 | San Diego
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August 21-23, 2017 | New York
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Sept. 25-27, 2017 | Los Angeles
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