Recent DRMA Case Studies/Exclusives
Response Magazine research partners DRMetrix and SciMark Report team up to present the industry's most accurate scorecard ever: the True Top 50. Check out the rankings for the first half of 2016 here: DRMetrix and SciMark — The True Top 50
A DRMA member case study from Marketing Architects looks at its efforts to support Somnetics' new portable CPAP for sleep apnea sufferers: Marketing Architects Leads Somnetics Intl. With CPAP Campaign ... From 'A to ZZZs'
For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.
DRMA Member News
DISH names Jay Roth senior vice president and chief marketing officer. He’ll head marketing, advertising and consumer insights. Most recently, Roth led direct-to-consumer marketing efforts for JP Morgan Chase’s consumer banking and home lending organizations. Also, real-time consumer data provider Neustar and DISH Media Sales form an addressable TV targeting and measurement partnership that adds to Dish’s consumer profiles, giving marketers more granular options in targeting Dish’s nearly 8 million U.S. addressable TV homes. The companies say it allows brands to reduce “wasted media spending” and to measure the overall effectiveness of marketing activities.
Direct response advertising agency Northern Lights Direct hires Jennifer Smits as associate media director, U.S.
National Merchants Association, a bankcard leader and merchant advocacy group, appoints Tim Reynolds to director of member support. The group also appoints Brian Berkenbile to vice president of sales and customer service.
Marketing and public relations agency Marketing Maven licenses the worldwide rights to patented technology that identifies threats to brand reputation via speech recognition technology.
LG Electronics USA names Horizon Media as its media agency of record. The incumbent was WPP’s Mindshare. Horizon Media will oversee communications planning and paid media activation across all channels for LG Electronics’ three primary U.S divisions – home appliances, home entertainment, and mobile phones. Last year, LG Electronics spent $415 million on advertising, according to Kantar Media.
Opportunity Media adds Z Living to its list of brands. Z Living, a health entertainment network, is a fast-growing lifestyle network delivering quality programming to a highly desirable demographic.
M2 Marketing and Management promotes Melany Koenig to vice president. Koenig is an eight-year veteran of the company and has managed several successful DRTV campaigns.
Joe Abruzzese, Discovery Communications’ ad sales chief, will retire at the end of the year, capping 46 years in the industry.