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DRMA Voice August 2014

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5 Aug, 2016

DRMA

DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the DRMA Marketer of the Year Award Event, slated for Sept. 17 in Las Vegas. RSVP by clicking here today!

Blue Arrow Want to help decide who wins the DRMA Marketer of the Year Award? Click here before August 8 to sign up to receive a ballot and a chance to vote! Voting runs from August 18-29.

To view a complete list of member benefits, visit www.TheDRMA.com today!



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Legal and Regulatory Voices of DRMA
Can You Say ‘Thank You’ Under the TCPA? 
Since the Federal Communications Commission (FCC) told telemarketers last October, in new rules issued under the Telephone Consumer Protection Act (TCPA), that henceforth they would need consumers’ “prior express written consent” to solicit them using an auto-dialer – even if they had a preexisting business relationship – clients have been wondering if this new requirement prohibits even an acknowledgement of a consumer’s inquiry with a callback or text.
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Another ‘Clinically Proven’ Claim Bites the Dust … 5 Times Faster 
By now, readers of my articles know that if you’re going to make what’s known in the legal world as an establishment claim – such as a “clinically proven” claim -- you’re going to face a higher burden of proof in front of the Federal Trade Commission (FTC).
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Does Your Privacy Policy Need an Update? 
It is imperative that companies examine their data privacy and security policies and practices to make sure that they are compliant with recent changes in federal and state laws, regulatory guidance and evolving enforcement priorities affecting consumer data protection.
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Safe Harbor for Online Children’s Advertising 
While most advertisers know that the Federal Trade Commission (FTC) can protect children from unfair and deceptive marketing practices, many advertisers are not aware that the Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus can also challenge an advertisement directed to children under the age of 12 that CARU believes violates its guidelines.
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DRMA News & Case Studies

DRMA Spotlight: The Vantiv Advantage

Vantiv, based in Symmes Township, Ohio — with offices in Dallas, Houston, Louisville, Tinley Park, Ill., and Lowell, Mass. — has provided innovative payment processing solutions for more than 40 years. The Direct Response Marketing Alliance (DRMA) member company, publicly traded on the New York Stock Exchange (NYSE: VNTV), believes the secret to its longevity is understanding its customers’ needs and challenges, and providing great service and cutting-edge technology to make their businesses more convenient and successful.

Recently, Response caught up with Elizabeth Rector, the company’s senior vice president and general manager, mobile and E-commerce for this DRMA Spotlight feature.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at jyarrington@questex.com or (714) 338-6724.

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