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DRMA Voice August 2013

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6 Aug, 2017


DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year. Below is the upcoming schedule:

Blue Arrow Keep an eye out for next week's edition of Response This Week for the official announcement of the 2013 DRMA Marketer of the Year candidates!

Blue Arrow DRMA Marketer of the Year Event: September 25, Location TBD, Las Vegas.

Blue Arrow DRMA Winter Bash: December TBD, New York Beer Company, Manhattan.

To view a complete list of member benefits, visit today!

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Legal and Regulatory Voices of DRMA
What’s the 411 on Calling Cell Phones? 
New federal rules will soon make it more difficult for marketers to call and text cell phones, and class action attorneys are champing at the bit to target companies that fail to meet the stricter compliance requirements.
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Is Your ‘Natural’ Granola Bar Really Natural? 
In a class action lawsuit (Judith Janney v. General Mills) filed by purchasers of General Mills’ “Nature Valley” line of granola bars, the plaintiffs claim that the product packaging and advertising of certain Nature Valley products is deceptive because the products – which contain the sweeteners high fructose corn syrup, high maltose corn syrup, maltodextrin and rice maltodextrin – are labeled “natural.” The plaintiffs claim that General Mills’ labeling of its products as “natural” when they allegedly contained artificial ingredients violated the California Consumers Legal Remedies Act, Unfair Competition Law, and False Advertising Law.
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FTC: Consumer Cop on the Global Beat 
Chances are you have never heard of the “Undertaking Spam, Spyware, And Fraud Enforcement With Enforcers Beyond Borders Act of 2006,” an addition to the Federal Trade Commission’s (FTC) enforcement statute known as the “SAFE WEB Act.” If you’re selling to consumers abroad via the Internet, however, or own foreign companies that are selling in the U.S., or have assets overseas that were derived from U.S. sales, then it’s time you and the SAFE WEB Act got acquainted.
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Committee Corner
DRMA News & Case Studies

InterMedia AdvertisingDRMA Spotlights Inter/Media Group of Companies: A Vast Array of Capabilities

“Inter/Media’s been doing very well, but there have been some challenges. All agency executives will tell you there have been inventory level problems, audiences have declined and response has declined as well,” says Robert Yallen, the company’s president and CEO. “We thought that with the Olympics and the elections behind us that there would be a lot more inventory. But we’ve been able to figure out a lot of solutions.”

Yallen is in his 28th year with the Direct Response Marketing Alliance (DRMA) member company that his father Sydney founded in 1974 (see sidebar). Inter/Media also has office locations in New York and Dallas, and the pride the younger Yallen takes in the work that has made the agency a half-billion-dollar business is apparent right down to the design and decoration of the corporate offices.

It’s also clear that Yallen and his team have designed an array of businesses (12 in all) and operations that can help clients find DR success in a bevy of ways.

Read the complete DRMA Spotlight of Yallen and Inter/Media here, and view the video interview co-created by Response and Inter/Media here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at or (714) 338-6724.

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