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DRMA Voice August 2012

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14 Aug, 2016

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Legal and Regulatory Voices of DRMA
The ‘Likes’ and Dislikes of Facebook’s ‘Secret’ Advertising Weapon 
If you’re like 900 million other people, you’ve probably clicked “Like” on some product you’ve seen on Facebook or other site at some point in your online existence. If you’re like those 900 million, you also probably didn’t know that when you did that, you were providing an “endorsement” – replete with your name and picture – that could appear in an ad the seller of the product paid Facebook to run in the news feeds of all your Facebook “friends.”
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Internet Advertising Contracts: Beware of Deceptive Practices 
It is critical for an advertiser to carefully review the terms of an advertising contract with a publisher to ensure that its advertisements are being published in accordance with the advertiser’s expectations. Unless an advertising contract specifies the pertinent publishing terms of the advertisement, an advertiser could wind up in a dispute over the terms of the placement, priority and website locations of the advertisement.
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Nutrisystem’s Pinterest Testimonials Found to Violate FTC Guidelines 
Social media presents amazing opportunities to marketers that want to attract new customers and/or engage their existing customers in an ongoing dialogue, but it also presents a unique set of legal risks.
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CFPB Orders Capital One to Refund $140M to ‘Upsell’ Purchasers 
The Consumer Financial Protection Bureau’s (CFPB) first public enforcement action against Capital One could have a serious impact on the future marketing of upsell products to credit card and bank customers.
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DRMA News & Case Studies

DRMA Spotlights Inter/Media Group of Companies: New Digs, but the Same Commitment to Excellence

The incredible attention to detail at the Inter/Media Group of Companies’® brand new home office in Woodland Hills, Calif., makes perfect sense to anyone who has spent time with the company’s CEO and president, Bob Yallen. In his 27th year with the company his father Syd founded in 1974, the younger Yallen’s passion for the advertising business is surpassed only by his longtime commitment to driving InterMedia to new and greater heights.

“In college, I was an All-American sprinter at Cal State Northridge, and I’d say that I still move pretty quickly,” he says. “I was working summers through high school and college with Inter/Media, and after I got my bachelor’s degree in business, I went on to law school because I wanted to bring a little more depth to what Inter/Media could offer.”

Yallen’s J.D. from Southwestern University School of Law had an emphasis in entertainment law, something that’s been a key driver of the agency’s entertainment division — one of the agency’s 10 business units. “We’ve become a company with assets in the media, advertising, entertainment, communication, marketing and creative sectors,” Yallen says.

That expansion figures in Yallen’s quarter-century quest to find a building to house the company’s corporate headquarters in the Los Angeles area (Inter/Media also has offices in New York and Dallas). “One reason we wanted to buy our own building was to control our own growth and destiny. Also, from an investment standpoint it just penciled out,” Yallen says.

Read the complete June 2012 DRMA Spotlight of Inter/Media here, and view the Spotlight video here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at jyarrington@questex.com or (714) 338-6724.

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