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DRMA Voice April 2016

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12 Apr, 2016

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Upcoming DRMA Events

Response Expo 2016: April 26-28, San Diego. Click here to register now!

DRMA Summer Bash: July, Southern California. More information coming soon!

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Do you need industry visibility? Market intelligence? Campaign management? Get the DRMA Top 240 Ranking Report. In conjunction with research partner DRMetrix, the DRMA is monitoring the 100 leading cable networks – 24/7/365 – for the most comprehensive ranking of performance-based marketing on TV. To find out more, please visit: http://drmetrix.com/drma_login.php

To find our more about these benefits and the many others available to DRMA members, please visit our DRMA Member Benefits page today!

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Legal and Regulatory Voices of DRMA
FTC Joins Legal Barrage Against VW Over Emissions Scandal 
Piling on to Volkswagen’s legal woes regarding its admitted cheating on emissions tests, the Federal Trade Commission (FTC) has taken the once-venerable German automaker to court, charging it with duping consumers in an eco-friendly, “clean diesel” advertising campaign for its diesel models.
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Plaintiff Steeps in Green Tea Class Action Defeat 
A California federal court recently ruled that a consumer’s false labeling claims against tea manufacturer R.C. Bigelow could not proceed as a class action due to the lack of an acceptable class-wide damages model and standing.
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FTC Hits Lord & Taylor Over Native Advertising, Social Influencer Campaign 
In December 2015, the Federal Trade Commission (FTC) issued its long-awaited enforcement policy statement and a guide for businesses on the topic of native advertising. Less than three months since the FTC’s issuance of these guides, the Commission announced its first enforcement action and settlement under them – with department store chain Lord & Taylor.
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DRMA News & Case Studies

Recent DRMA Case Studies/Exclusives

A new case study from Chargeback Gurus looks at a payment processing fraud case in the gemstones market: Diamonds in the Rough

Cornerstone Resource Partners' case study focuses on Time-Life Music's original DRTV success story as an example of an iconic success in performance-based marketing: When Less Was More

For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.

DRMA Member News

Marketing Maven, a PR and social media agency, announces Agencia Content as its Latin American PR, social media, and content marketing partner.

TheBlaze broadcasted live from this year’s Conservative Political Action Conference (CPAC), the largest annual gathering of conservative activists, in National Harbor, Md.

Nielsen moves deeper into media planning services by acquiring Pointlogic, an analytics tool that helps agencies and marketers plan cross-platform media buys. The move comes as Nielsen prepares its Total Audience Measurement offering, which promises to provide a complete picture of how TV content is being viewed across platforms and devices.

Concepts TV Productions of Towaco, N.J., launches a new division called Concepts Video Productions that will serve the medical and pharmaceutical industry and create video content for the Web, training materials, and new product launches.

a2b Fulfillment is recognized as a Multichannel Merchant (MCM) Top 3PL for 2016 as the leading third-party logistics providers in the retail industry. The company also appoints Bryce McCuin as director of marketing. McCuin will handle marketing, manage relationships with key vendors, and develop positioning, creative, and public relations efforts.

PSE&G, New Jersey’s oldest and largest gas and electric utility, and PSEG Long Island, name Marketsmith Inc., of Cedar Knolls, N.J. as the utilities’ agency of record.

Diray Media, a direct response ad agency focusing on integrated direct response, announces a new name, new look and new website: DirayMedia.com. The Wilton, Conn., agency also announces the hiring of Al Diem as director of business development and the promotion of BJ Stevenson to vice president, business relations and integrated strategy.

Script to Screen, a longtime leader in television performance marketing, develops a winning DRTV campaign for Little Passports™, a company that offers educational subscriptions and products for children.

InterMedia Advertising® names Nick Cavarra vice president, new business development.

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