Recent DRMA Case Studies/Exclusives
A new case study from Chargeback Gurus looks at a payment processing fraud case in the gemstones market: Diamonds in the Rough
Cornerstone Resource Partners' case study focuses on Time-Life Music's original DRTV success story as an example of an iconic success in performance-based marketing: When Less Was More
For a full list of DRMA member case studies, please visit our Case Studies/White Papers page.
DRMA Member News
Marketing Maven, a PR and social media agency, announces Agencia Content as its Latin American PR, social media, and content marketing partner.
TheBlaze broadcasted live from this year’s Conservative Political Action Conference (CPAC), the largest annual gathering of conservative activists, in National Harbor, Md.
Nielsen moves deeper into media planning services by acquiring Pointlogic, an analytics tool that helps agencies and marketers plan cross-platform media buys. The move comes as Nielsen prepares its Total Audience Measurement offering, which promises to provide a complete picture of how TV content is being viewed across platforms and devices.
Concepts TV Productions of Towaco, N.J., launches a new division called Concepts Video Productions that will serve the medical and pharmaceutical industry and create video content for the Web, training materials, and new product launches.
a2b Fulfillment is recognized as a Multichannel Merchant (MCM) Top 3PL for 2016 as the leading third-party logistics providers in the retail industry. The company also appoints Bryce McCuin as director of marketing. McCuin will handle marketing, manage relationships with key vendors, and develop positioning, creative, and public relations efforts.
PSE&G, New Jersey’s oldest and largest gas and electric utility, and PSEG Long Island, name Marketsmith Inc., of Cedar Knolls, N.J. as the utilities’ agency of record.
Diray Media, a direct response ad agency focusing on integrated direct response, announces a new name, new look and new website: DirayMedia.com. The Wilton, Conn., agency also announces the hiring of Al Diem as director of business development and the promotion of BJ Stevenson to vice president, business relations and integrated strategy.
Script to Screen, a longtime leader in television performance marketing, develops a winning DRTV campaign for Little Passports™, a company that offers educational subscriptions and products for children.
InterMedia Advertising® names Nick Cavarra vice president, new business development.