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DRMA Voice April 2015

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7 Apr, 2016

DRMA

DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the upcoming DRMA Summer Bash, slated for July 22 in Irvine, Calif. The RSVP opportunity for this event will open soon!

Blue Arrow Response Expo 2015 is just two weeks away: April 21-23 at the Hilton San Diego Bayfront! DRMA members receive special discounts for All-Access and Expo Hall Only badges. Click here to register today!

To view a complete list of member benefits, visit www.TheDRMA.com today!



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Legal and Regulatory Voices of DRMA
Suppliers to the Telemarketing Industry Face Liability 
Marketers that believe they can use certain exemptions under the Telemarketing Sales Rule (TSR) to avoid scrubbing against the federal do-not-call (DNC) registry to make outbound marketing calls should know that Federal Trade Commission (FTC) is very much on the beat.
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Where You Put Your Checkbox – and How You Label It — Really Matters! 
Last month, in a putative class action lawsuit against Guthy-Renker, a federal court judge in Los Angeles shed some light on when a class action waiver clause in online terms and conditions is – or is not – enforceable against consumers.
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Lurking in the Shadows – Dual Agency Enforcement of Affiliate Marketers 
It is no secret that the Federal Trade Commission (FTC) enjoys flexing its enforcement muscle whenever there is a potential for consumer harm. Sometimes, however, the FTC is at its strongest when it teams up with another agency to bring down the proverbial hammer on affiliate marketers alleged to have engaged in fraudulent activity.
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FTC Scores $12 Million TKO Against Affiliate Network 
In “Does The FTC Have Legal Authority Over Affiliate Networks?” (DRMA Voice, July 2014), I wrote about FTC v. LeanSpa et al., which included charges against a now defunct affiliate marketing network, LeadClick, regarding the use of “fake news” sites to make deceptive weight-loss supplement claims.
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DRMA News & Case Studies

DRMA Spotlight: Processing the Right Answers for Clients

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Los Angeles-based Swipe Payment Solutions. In that time, Curtis Kleinman has risen to the title of chief operating officer and the company has made major inroads in both staffing and technology to service its burgeoning client base. Recently, Response caught up with Kleinman for this Spotlight Update.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at jyarrington@questex.com or (714) 338-6724.

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