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DRMA Voice April 2014

The DRMA
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8 Apr, 2014

DRMA

DRMA Member Benefits

Blue Arrow Increase exposure through the DRMA False Cover and DRMA Spotlight.

Blue Arrow Enjoy complimentary access to exclusive DRMA networking events throughout the year, including the DRMA Summer Bash, slated for late July in Southern California.

Blue Arrow DRMA members: register now for Response Expo (April 29-May 1 at the Hilton San Diego Bayfront) to maximize not your member savings! Click Here to Register Now!

To view a complete list of member benefits, visit www.TheDRMA.com today!



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Legal and Regulatory Voices of DRMA
FTC Settlements: 'Ability to Pay,' as Amended (or Repealed?) 
For anyone who reads this column or otherwise has followed the Federal Trade Commission (FTC) under the Obama Administration — or who has had the misfortune to cross swords with it — it is no secret that the FTC now takes no prisoners in monetary settlements of marketing cases.
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FTC Takes a New S'Pin' on Its Testimonial and Endorsement Guides 
Since the Federal Trade Commission (FTC) issued its latest Endorsement and Testimonial Guides in 2010, direct response marketers have been struggling to deal with the elimination of the typicality disclaimer as a safe harbor and with the challenge of presenting compelling testimonials without risking legal scrutiny by the FTC.
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Major Class Action Victory for POM Decertifies Previous Class 
In an important ruling on March 25 that could have wide-ranging (and thankfully positive) repercussions for marketers who face class actions in California and around the United States, a federal court judge in Los Angeles de-certified a previously certified nationwide class of consumers in a long-pending false advertising case against POM Wonderful.
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Toyota Not Liable for Prius Fuel Estimates 
If you have seen advertisements for hybrid vehicles, chances are that you have marveled at the fantastic claims regarding EPA-estimated gas mileage. But if the car manufacturer had internal data that conflicted with the EPA fuel estimates, could the manufacturer still advertise the EPA fuel estimates knowing that its own internal data showed that such estimates were inaccurate?
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DRMA News

DRMA Spotlight: Mojo Research & Development — 'Finding the Right Mojo'

Mojo Research and Development, founded in 2011, is a provider of world-class business software development, E-commerce solutions and digital media. In October 2013, founder Gregory Silvano announced the launch of Mojo Now, a fully integrated marketing and E-commerce website platform created especially to serve as the online component for direct response (DR) campaigns.

Recently, Response caught up with Silvano for this DRMA Spotlight feature.

Read the complete DRMA Spotlight here. Response Magazine highlights different DRMA members each month in our DRMA Spotlight. Interested in learning more? Contact John Yarrington at jyarrington@questex.com or (714) 338-6724.

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